Data updated: July 2026
Business Insider ✓
@businessinsider · Instagram · New York, US · business-tips
About Business Insider
Business Insider is a prominent Instagram creator specializing in business tips, journalism, and news. With a follower count exceeding 5 million, this educator utilizes various content formats, including static posts, carousels, reels, stories, and long-form videos, to deliver authoritative and informative insights. Based in New York, Business Insider maintains a professional and analytical tone, appealing to an audience interested in factual reporting and business-related content. Some content may require brand review.
@businessinsider's followers & following
@businessinsider currently has 5,005,844 followers on Instagram and follows 202 accounts, a follower-to-following ratio of 24,781.41. That places the account in the mega tier of business-tips creators.
@businessinsider's content
@businessinsider has published 9,752 posts to date, working across static-posts, carousels, reels, stories, long-form-video. The account's content is classified under business-tips, news, journalism, business-tips. Bio: “What you want to know about business. •Love Business Insider? Add us as a preferred source on Google. •Link in bio for the top stories.”
AI quality check on @businessinsider
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@businessinsider's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@businessinsider's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Business Insider is primarily composed of individuals aged 25-34, with a balanced gender distribution. The top geographic location for followers is the United States, suggesting a strong domestic engagement.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Business Insider?
Brands that align with Business Insider's focus on business education, news, and journalism would be a good fit. Collaborations could emphasize informative content that resonates with a professional audience seeking valuable insights.
Frequently asked questions
How many Instagram followers does @businessinsider have?
As of July 2026, @businessinsider has 5,005,844 followers (5.0M) on Instagram, follows 202 accounts, and has published 9,752 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @businessinsider?
Verified contact details for @businessinsider — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @businessinsider's contact info — free trial →
How much does @businessinsider charge for a sponsored post?
@businessinsider sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @businessinsider's net worth?
@businessinsider's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 5.0M followers and a elite price tier in business-tips, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @businessinsider have fake followers?
Zaver's AI authenticity check scores @businessinsider 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @businessinsider?
@businessinsider's 5.0M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @businessinsider's report on Zaver.
Which influencers are similar to @businessinsider?
Zaver lists comparable business-tips creators in United States in the "Influencers like @businessinsider" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 2,308 vetted business-tips creators with plain-English queries.
What is the follower count?
Business Insider has 5,005,844 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Pricing varies, but Business Insider is estimated to fall within the elite price tier.
What is the content niche?
The primary niche is business tips, with secondary focuses on news and journalism.
