Feature
Influencer analytics that answer the real question: worth it?
Follower counts are vanity. Zaver’s 20+ insights per profile tell you whether a creator can actually move product for your brand.
- Engagement rate vs. the creator’s niche average — with a verdict
- Audience demographics, geography and language
- Content pillars, tone and format mix
Every profile, fully decoded
Open any creator and see the complete picture: performance stats benchmarked against their segment, who their audience really is, what they post about, what they’ve charged brands like yours, and how authentic their reach is.
Benchmarks built from millions of profiles
Zaver’s niche benchmarks are computed live from over a million vetted creators — so "is 3.2% engagement good for fitness?" gets a real answer, not a rule of thumb.
Analytics where you work
Use the full profile pages, pull insights into Google Sheets as columns, or fetch everything programmatically via the developer API.
Frequently asked questions
What insights are included?
Engagement benchmarks, follower and following dynamics, audience age/gender/geo, content pillars and formats, authenticity and content-quality scores, price tier and AI fair-price estimates, and detected brand deals.
How fresh is the data?
Profiles refresh on a rolling basis, and each public page shows its "data updated" month. Tracked creators refresh on 30-day snapshots.
Can I compare two creators?
Yes — side-by-side comparison pages cover stats, audience and pricing, with an AI verdict on which fits which use case.
Is there an API?
Yes — nine scoped endpoints expose discovery, analytics and insights for your own tools. See the developer API page.