Data updated: July 2026

USA TODAY βœ“

@usatoday Β· Instagram Β· Washington D.C., US Β· news

Followers
3.7M
Following
422
Posts
34K

About USA TODAY

@usatoday's followers & following

3.7M

@usatoday currently has 3,737,556 followers on Instagram and follows 422 accounts, a follower-to-following ratio of 8,856.77. That places the account in the mega tier of news creators.

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@usatoday's content

34K

@usatoday has published 33,958 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams. The account's content is classified under news, current-affairs, politics. Bio: β€œThe pulse of the nation in the palm of your hand.”

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AI quality check on @usatoday

100/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@usatoday's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@usatoday's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

Collaboration pricing

Price tierPremium

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Which brands fit USA TODAY?

Frequently asked questions

How many Instagram followers does @usatoday have?

As of July 2026, @usatoday has 3,737,556 followers (3.7M) on Instagram, follows 422 accounts, and has published 33,958 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @usatoday?

Verified contact details for @usatoday β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @usatoday's contact info β€” free trial β†’

How much does @usatoday charge for a sponsored post?

@usatoday sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @usatoday's net worth?

@usatoday's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.7M followers and a premium price tier in news, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @usatoday have fake followers?

Zaver's AI authenticity check scores @usatoday 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @usatoday?

@usatoday's 3.7M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @usatoday's report on Zaver.

Which influencers are similar to @usatoday?

Zaver lists comparable news creators in United States in the "Influencers like @usatoday" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.