Data updated: July 2026
USA TODAY ✓
@usatoday · Instagram · Washington D.C., US · news
About USA TODAY
USA TODAY is a prominent journalist and expert creator on Instagram, focusing on news, current affairs, and politics. With a substantial following of 3,737,556, the creator shares a variety of content formats, including reels, static posts, carousels, stories, long-form videos, and live streams. The content is characterized by a professional, authoritative, and serious tone, aiming to deliver factual and informative insights. Some content may require brand review.
@usatoday's followers & following
@usatoday currently has 3,737,556 followers on Instagram and follows 422 accounts, a follower-to-following ratio of 8,856.77. That places the account in the mega tier of news creators.
@usatoday's content
@usatoday has published 33,958 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams. The account's content is classified under news, current-affairs, politics. Bio: “The pulse of the nation in the palm of your hand.”
AI quality check on @usatoday
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@usatoday's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@usatoday's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience primarily consists of users aged 25-34, with a balanced gender skew. The top geographical location for followers is the United States, indicating a strong domestic focus and relevance in the news sector.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit USA TODAY?
Brands in the news, current affairs, and political sectors would align well with USA TODAY, given the creator's expertise and content focus. Collaborations can leverage the creator's authoritative voice to engage audiences interested in timely and factual information.
Frequently asked questions
How many Instagram followers does @usatoday have?
As of July 2026, @usatoday has 3,737,556 followers (3.7M) on Instagram, follows 422 accounts, and has published 33,958 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @usatoday?
Verified contact details for @usatoday — including business email where available — are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @usatoday's contact info — free trial →
How much does @usatoday charge for a sponsored post?
@usatoday sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @usatoday's net worth?
@usatoday's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.7M followers and a premium price tier in news, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @usatoday have fake followers?
Zaver's AI authenticity check scores @usatoday 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @usatoday?
@usatoday's 3.7M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @usatoday's report on Zaver.
Which influencers are similar to @usatoday?
Zaver lists comparable news creators in United States in the "Influencers like @usatoday" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.
What is the follower count?
USA TODAY has a follower count of 3,737,556.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing falls into the premium tier, but specific rates may vary.
What is the content niche?
The primary niche is news, with secondary niches in current affairs and politics.
