Data updated: July 2026

Upworthy β
@upworthy Β· Instagram Β· US Β· social-cause
About Upworthy
@upworthy's followers & following
@upworthy currently has 4,887,775 followers on Instagram and follows 743 accounts, a follower-to-following ratio of 6,578.43. That places the account in the mega tier of social-cause creators.
@upworthy's content
@upworthy has published 8,322 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under social-cause, news, community-events. Bio: βSharing the best of humanity with the world β¨ Get your copy of our book GOOD PEOPLE β¬οΈβ
AI quality check on @upworthy
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@upworthy's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@upworthy's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit Upworthy?
Frequently asked questions
How many Instagram followers does @upworthy have?
As of July 2026, @upworthy has 4,887,775 followers (4.9M) on Instagram, follows 743 accounts, and has published 8,322 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @upworthy?
Verified contact details for @upworthy β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @upworthy's contact info β free trial β
How much does @upworthy charge for a sponsored post?
@upworthy sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @upworthy's net worth?
@upworthy's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 4.9M followers and a elite price tier in social-cause, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @upworthy have fake followers?
Zaver's AI authenticity check scores @upworthy 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @upworthy?
@upworthy's 4.9M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @upworthy's report on Zaver.
Which influencers are similar to @upworthy?
Zaver lists comparable social-cause creators in United States in the "Influencers like @upworthy" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,241 vetted social-cause creators with plain-English queries.
Influencers like @upworthy
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.