Data updated: July 2026
Upworthy ✓
@upworthy · Instagram · US · social-cause
About Upworthy
Upworthy is an educator on Instagram, focusing on social causes, news, and community events. With a follower count of 4,887,775, Upworthy shares content that promotes positivity and inspiration. The creator utilizes various formats, including reels, static posts, carousels, and stories, to engage their audience effectively. Some content may require brand review.
@upworthy's followers & following
@upworthy currently has 4,887,775 followers on Instagram and follows 743 accounts, a follower-to-following ratio of 6,578.43. That places the account in the mega tier of social-cause creators.
@upworthy's content
@upworthy has published 8,322 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under social-cause, news, community-events. Bio: “Sharing the best of humanity with the world ✨ Get your copy of our book GOOD PEOPLE ⬇️”
AI quality check on @upworthy
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@upworthy's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@upworthy's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Upworthy shows a balanced gender distribution, with a slight male skew at 0.5. The primary age demographic is 25-34, and the top geographical location is the United States, indicating a strong domestic following.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Upworthy?
Brands that align with social causes, community engagement, and inspirational messaging would fit well with Upworthy. The creator's focus on storytelling and informative content can effectively amplify brand messages that resonate with their audience's values.
Frequently asked questions
How many Instagram followers does @upworthy have?
As of July 2026, @upworthy has 4,887,775 followers (4.9M) on Instagram, follows 743 accounts, and has published 8,322 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @upworthy?
Verified contact details for @upworthy — including business email where available — are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @upworthy's contact info — free trial →
How much does @upworthy charge for a sponsored post?
@upworthy sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @upworthy's net worth?
@upworthy's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 4.9M followers and a elite price tier in social-cause, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @upworthy have fake followers?
Zaver's AI authenticity check scores @upworthy 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @upworthy?
@upworthy's 4.9M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @upworthy's report on Zaver.
Which influencers are similar to @upworthy?
Zaver lists comparable social-cause creators in United States in the "Influencers like @upworthy" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,241 vetted social-cause creators with plain-English queries.
What is the follower count?
Upworthy has a follower count of 4,887,775.
What is the engagement rate?
The engagement rate data is currently unavailable.
What is the collaboration pricing?
Upworthy is in the elite price tier for collaborations.
What is the content niche?
Upworthy primarily focuses on social causes, with secondary niches in news and community events.
