Data updated: July 2026
Superdrug β
@superdrug Β· Instagram Β· UK Β· skincare
About Superdrug
Superdrug is a lifestyle creator based in the UK, focusing on skincare, makeup, and beauty tips. With a follower count of 1,093,566, they have established a significant presence on Instagram, sharing a vast array of content including reels, static posts, carousels, and stories. Their approach is characterized by an informative and professional tone, aiming to educate and engage their audience in health and beauty topics. Some content may require brand review.
@superdrug's followers & following
@superdrug currently has 1,093,566 followers on Instagram and follows 1,363 accounts, a follower-to-following ratio of 802.32. That places the account in the mega tier of skincare creators.
@superdrug's content
@superdrug has published 16,283 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under skincare, skincare, makeup, beauty-tips. Bio: βWelcome to the official #Superdrug Instagram! We are the health & beauty obsessed big sister you've always wanted. πππ Follow us on TikToβ¦β
AI quality check on @superdrug
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@superdrug's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@superdrug's audience
Audience snapshot
20% male Β· 80% female
Core age group25-34
The audience is primarily located in the UK, with a notable skew towards individuals aged 25-34. The gender distribution shows a slight male skew at 0.2, indicating a diverse audience that engages with beauty and skincare content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Superdrug?
Brands in the health and beauty sector would align well with Superdrug's content, particularly those focused on skincare and makeup. Their established credibility and high authenticity score suggest they can effectively promote products that resonate with their audience's interests.
Frequently asked questions
How many Instagram followers does @superdrug have?
As of July 2026, @superdrug has 1,093,566 followers (1.1M) on Instagram, follows 1,363 accounts, and has published 16,283 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @superdrug?
Verified contact details for @superdrug β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @superdrug's contact info β free trial β
How much does @superdrug charge for a sponsored post?
@superdrug sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @superdrug's net worth?
@superdrug's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.1M followers and a premium price tier in skincare, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @superdrug have fake followers?
Zaver's AI authenticity check scores @superdrug 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @superdrug?
@superdrug's 1.1M followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @superdrug's report on Zaver.
Which influencers are similar to @superdrug?
Zaver lists comparable skincare creators in United Kingdom in the "Influencers like @superdrug" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,487 vetted skincare creators with plain-English queries.
What is the follower count?
Superdrug has a follower count of 1,093,566.
What is the engagement rate?
The engagement rate for Superdrug is currently not available.
What is the collaboration pricing?
Superdrug is in the premium price tier for collaborations.
What is the content niche?
Superdrug primarily focuses on skincare, with secondary niches in makeup and beauty tips.
