Data updated: July 2026

Sneaker News β
@sneakernews Β· Instagram Β· US Β· streetwear
About Sneaker News
Sneaker News operates as an educational platform on Instagram, focusing on the streetwear niche. With a significant follower count of 9,728,538, the account is known for its informative and analytical content related to fashion, reviews, and unboxing. The creators behind the account, @johnbeejkim and @mryumingwu, emphasize a journalistic approach, contributing to the account's high authenticity and content quality scores of 0.9. Some content may require brand review.
@sneakernews's followers & following
@sneakernews currently has 9,728,538 followers on Instagram and follows 2 accounts, a follower-to-following ratio of 4,864,269. That places the account in the mega tier of streetwear creators.
@sneakernews's content
@sneakernews has published 38,844 posts to date, working across reels, static-posts, carousels, stories, mixed. The account's content is classified under streetwear, fashion, reviews, unboxing. Bio: βThe Official Instagram account of SneakerNews.com run by @johnbeejkim and @mryumingwu.β
AI quality check on @sneakernews
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@sneakernews's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@sneakernews's audience
Audience snapshot
70% male Β· 30% female
Core age group18-24
The audience is predominantly male, with a skew of 0.7, and primarily falls within the 18-24 age range. The top geographic location for followers is the United States, indicating a focused market for streetwear enthusiasts.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit Sneaker News?
Brands in the streetwear and fashion sectors would align well with Sneaker News due to its authoritative and informative content style. Collaborations could effectively leverage the account's educational approach to engage a young, trend-focused audience.
Frequently asked questions
How many Instagram followers does @sneakernews have?
As of July 2026, @sneakernews has 9,728,538 followers (9.7M) on Instagram, follows 2 accounts, and has published 38,844 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @sneakernews?
Verified contact details for @sneakernews β including business email where available β are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @sneakernews's contact info β free trial β
How much does @sneakernews charge for a sponsored post?
@sneakernews sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @sneakernews's net worth?
@sneakernews's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 9.7M followers and a elite price tier in streetwear, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @sneakernews have fake followers?
Zaver's AI authenticity check scores @sneakernews 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @sneakernews?
@sneakernews's 9.7M followers skew 70% male / 30% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @sneakernews's report on Zaver.
Which influencers are similar to @sneakernews?
Zaver lists comparable streetwear creators in United States in the "Influencers like @sneakernews" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,827 vetted streetwear creators with plain-English queries.
What is the follower count?
Sneaker News has 9,728,538 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite, but pricing can vary.
What is the content niche?
The primary niche is streetwear, with secondary niches including fashion, reviews, and unboxing.
Influencers like @sneakernews
Know they're worth it before you spend: millions of creators, scored on health, engagement, audience and a fair USD price.
Start free β 7-day trial βKnow this creator is worth it before you spend a dollar
Zaver Radar scores any creator β health, authenticity, real engagement, audience and a fair USD price β in seconds.