Data updated: July 2026
Playboy ✓
@playboy · Instagram · US · fashion
About Playboy
Playboy is a prominent model and entertainer on Instagram, boasting a follower count of 9,023,436, categorizing them as a mega influencer. Their content primarily focuses on fashion, with additional interests in luxury-fashion, entertainment, and pop-culture. Playboy engages audiences through various formats including reels, static posts, stories, and long-form videos. The creator's biography highlights a connection to contemporary culture, as seen in their promotion of the Spring 2026 issue. Some content may require brand review.
@playboy's followers & following
@playboy currently has 9,023,436 followers on Instagram and follows 400 accounts, a follower-to-following ratio of 22,558.59. That places the account in the mega tier of fashion creators.
@playboy's content
@playboy has published 13,927 posts to date, working across reels, static-posts, stories, long-form-video. The account's content is classified under fashion, luxury-fashion, entertainment, pop-culture. Bio: “Order the Spring 2026 issue, starring Karol G ⬇️🐰⬇️”
AI quality check on @playboy
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@playboy's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@playboy's audience
Audience snapshot
50% male · 50% female
Core age group18-24
The audience is evenly split between male and female, with a significant skew towards the 18-24 age demographic. The primary geographic concentration is in the United States, suggesting a youthful and diverse audience interested in fashion and pop culture.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Playboy?
Brands in the fashion, luxury, and entertainment sectors align well with Playboy's content and audience. The creator's aspirational and glamorous vibe can effectively enhance brand visibility and appeal, particularly for premium products targeting a young demographic.
Frequently asked questions
How many Instagram followers does @playboy have?
As of July 2026, @playboy has 9,023,436 followers (9.0M) on Instagram, follows 400 accounts, and has published 13,927 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @playboy?
Verified contact details for @playboy — including business email where available — are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @playboy's contact info — free trial →
How much does @playboy charge for a sponsored post?
@playboy sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @playboy's net worth?
@playboy's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 9.0M followers and a premium price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @playboy have fake followers?
Zaver's AI authenticity check scores @playboy 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @playboy?
@playboy's 9.0M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @playboy's report on Zaver.
Which influencers are similar to @playboy?
Zaver lists comparable fashion creators in United States in the "Influencers like @playboy" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
Playboy has 9,023,436 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Pricing falls within the premium tier, though specific rates can vary.
What is the content niche?
Playboy primarily focuses on fashion, with secondary niches in luxury-fashion, entertainment, and pop-culture.
