Data updated: July 2026

Emily Ratajkowski β
@emrata Β· Instagram Β· US Β· fashion
About Emily Ratajkowski
Emily Ratajkowski is a prominent entertainer and actor known for her work in the fashion industry and her advocacy for body positivity. With a follower count of 27,897,644 on Instagram, she engages her audience through various content formats, including reels, static posts, stories, and long-form videos. Her primary niche is fashion, complemented by secondary niches such as luxury fashion, movies, and pop culture. Ratajkowski's content reflects a bold and provocative aesthetic, resonating well with her audience. Some content may require brand review.
@emrata's followers & following
@emrata currently has 27,897,644 followers on Instagram and follows 1,470 accounts, a follower-to-following ratio of 18,977.99. That places the account in the mega tier of fashion creators.
@emrata's content
@emrata has published 1,415 posts to date, working across reels, static-posts, stories, long-form-video. The account's content is classified under fashion, luxury-fashion, body-positivity, movies, pop-culture. Bio: βAuthor of NYT Bestseller MY BODY Read my essay for NY mag MOTHERF*CKER here β¬οΈβ
AI quality check on @emrata
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@emrata's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@emrata's audience
Audience snapshot
40% male Β· 60% female
Core age group18-24
Emily's audience skews towards younger demographics, primarily aged 18-24. The gender distribution is approximately 60% female and 40% male, with the majority located in the United States. This suggests a strong engagement with contemporary fashion and cultural topics.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Emily Ratajkowski?
Brands in the fashion and luxury sectors align well with Emily Ratajkowski's image, given her focus on high-fashion and body positivity. Additionally, brands that resonate with pop culture and entertainment could find a fitting partnership, leveraging her strong narrative and personal tone.
Frequently asked questions
How many Instagram followers does @emrata have?
As of July 2026, @emrata has 27,897,644 followers (28M) on Instagram, follows 1,470 accounts, and has published 1,415 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @emrata?
Verified contact details for @emrata β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @emrata's contact info β free trial β
How much does @emrata charge for a sponsored post?
@emrata sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @emrata's net worth?
@emrata's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 28M followers and a premium price tier in fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @emrata have fake followers?
Zaver's AI authenticity check scores @emrata 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @emrata?
@emrata's 28M followers skew 40% male / 60% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @emrata's report on Zaver.
Which influencers are similar to @emrata?
Zaver lists comparable fashion creators in United States in the "Influencers like @emrata" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
Emily Ratajkowski has 27,897,644 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Emily is in the premium price tier for collaborations.
What is the content niche?
Her primary niche is fashion, with secondary niches including luxury fashion, body positivity, movies, and pop culture.
Influencers like @emrata
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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