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Data updated: July 2026

Not Your Mother's โœ“

@notyourmothers ยท Instagram ยท US ยท haircare

Followers
217K
Following
2.3K
Posts
3.0K

About Not Your Mother's

Not Your Mother's is a lifestyle creator on Instagram, focusing primarily on haircare, with secondary interests in beauty tips and wellness. With a follower count of 217,082, they produce a variety of content formats including reels, static posts, carousels, and stories. Their biography emphasizes clean haircare products and encourages audience engagement through user-generated content. The creator maintains a friendly and promotional tone, aiming to connect with their audience through authentic and aesthetic visuals. Some content may require brand review.

@notyourmothers's followers & following

217K

@notyourmothers currently has 217,082 followers on Instagram and follows 2,313 accounts, a follower-to-following ratio of 93.85. That places the account in the mid tier of haircare creators.

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@notyourmothers's content

3.0K

@notyourmothers has published 3,048 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under haircare, beauty-tips, wellness. Bio: โ€œBECAUSE ITโ€™S YOURS๐Ÿ’– Life-tested, clean haircare๐Ÿซง Show us your hair when you use NYM! ๐Ÿคณ #nymIRL aura boost out nowโฌ‡๏ธโ€

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AI quality check on @notyourmothers

90/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@notyourmothers's rankings on Zaver

1,643rdin haircareof 19,613 vetted creatorsSee full ranking โ†’45,079thin United Statesof 481,629 vetted creatorsSee full ranking โ†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@notyourmothers's audience

Audience snapshot

20% male ยท 80% female

Core age group25-34

The audience consists predominantly of individuals aged 25-34, with a slight male skew of 20%. The primary geographic location of the audience is the United States, indicating a focused reach within this demographic.

Collaboration pricing

Price tierPremium

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Which brands fit Not Your Mother's?

Brands in the haircare, beauty, and wellness sectors would align well with Not Your Mother's content. The creator's focus on clean and authentic products resonates with brands that prioritize quality and customer engagement, making them a suitable partner for promotional campaigns.

Frequently asked questions

How many Instagram followers does @notyourmothers have?

As of July 2026, @notyourmothers has 217,082 followers (217K) on Instagram, follows 2,313 accounts, and has published 3,048 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @notyourmothers?

Verified contact details for @notyourmothers โ€” including business email where available โ€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @notyourmothers's contact info โ€” free trial โ†’

How much does @notyourmothers charge for a sponsored post?

@notyourmothers sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate โ†’

What is @notyourmothers's net worth?

@notyourmothers's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 217K followers and a premium price tier in haircare, brand collaborations are a meaningful income stream โ€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ†’

Does @notyourmothers have fake followers?

Zaver's AI authenticity check scores @notyourmothers 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ†’

Who follows @notyourmothers?

@notyourmothers's 217K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns โ€” age bands, gender split and country-level distribution โ€” are part of @notyourmothers's report on Zaver.

Which influencers are similar to @notyourmothers?

Zaver lists comparable haircare creators in United States in the "Influencers like @notyourmothers" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 19,613 vetted haircare creators with plain-English queries.

What is the follower count?

The follower count is 217,082.

What is the engagement rate?

The engagement rate is not available.

What is the collaboration pricing?

The estimated price tier is premium, but pricing can vary based on specific collaboration details.

What is the content niche?

The primary niche is haircare, with secondary niches in beauty tips and wellness.