Data updated: July 2026
New Kids On The Block ✓
@nkotb · Instagram · US · music
New Kids On The Block has 1,124,563 Instagram followers as of July 2026. Estimated brand-deal earning potential is $8,300–$20,500 per sponsored post (a labelled estimate, not a confirmed figure).
- Followers
- 1,124,563 (1.1M)
- Est. earnings / post
- $8,300–$20,500 (estimate)
- Niche
- music
- Based in
- United States
- As of
- July 2026
About New Kids On The Block
New Kids On The Block is a musician and entertainer on Instagram, known for their engaging content related to music, concerts, and events. With a substantial follower count of 1,124,563, they have established a strong presence in the music niche. Their content includes a variety of formats such as reels, long-form videos, static posts, stories, and live streams, allowing them to connect with their audience in diverse ways. The creator's biography highlights their upcoming Las Vegas Residency, indicating a focus on live performances and events. Some content may require brand review.
@nkotb's followers & following
@nkotb currently has 1,124,563 followers on Instagram and follows 138 accounts, a follower-to-following ratio of 8,149.01. That places the account in the mega tier of music creators.
@nkotb's content
@nkotb has published 3,101 posts to date, working across reels, long-form-video, static-posts, stories, live-streams. The account's content is classified under music, concerts, events. Bio: “Our first ever Las Vegas Residency: THE RIGHT STUFF is coming to Dolby Live at Park MGM in 2026. Get tickets now.”
AI quality check on @nkotb
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nkotb's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nkotb's audience
Audience snapshot
45% male · 55% female
Core age group45-54
The audience skews slightly male at 0.45, with a primary age range of 45-54. The top geographic location for followers is the United States, indicating a concentrated domestic fan base. This demographic suggests a mature audience likely to engage with music and concert-related content.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit New Kids On The Block?
Brands in the music, entertainment, and event sectors may find alignment with New Kids On The Block due to their established presence in these areas. Their nostalgic and glamorous vibe, combined with a focus on storytelling, makes them suitable for collaborations that emphasize memorable experiences and promotional campaigns.
Frequently asked questions
Who is New Kids On The Block?
New Kids On The Block (@nkotb) is a music creator on Instagram based in United States with 1,124,563 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @nkotb have?
As of July 2026, @nkotb has 1,124,563 followers (1.1M) on Instagram, follows 138 accounts, and has published 3,101 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nkotb?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details — email, phone and WhatsApp — where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox. Find creator contacts in Zaver Radar — free trial →
How much does @nkotb charge for a sponsored post?
@nkotb sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nkotb's net worth?
There's no publicly confirmed net worth for @nkotb. Based on 1,124,563 followers in music, Zaver estimates brand-deal earning potential of roughly $8,300–$20,500 per sponsored post — a labelled estimate from audience size and creator-economy benchmarks, not a confirmed figure. Actual income depends on posting cadence, deal volume and other income sources. See the earning-potential estimate →
How old is @nkotb?
@nkotb's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: New Kids On The Block is a music creator based in United States with 1,124,563 followers.
Does @nkotb have fake followers?
Zaver's AI authenticity check scores @nkotb 98/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nkotb?
@nkotb's 1.1M followers skew 45% male / 55% female, core age group 45-54. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nkotb's report on Zaver.
Which influencers are similar to @nkotb?
Zaver lists comparable music creators in United States in the "Influencers like @nkotb" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 124,111 vetted music creators with plain-English queries.
What is the follower count?
New Kids On The Block has 1,124,563 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite, though pricing can vary.
What is the content niche?
The primary niche is music, with secondary niches in concerts and events.
