Data updated: July 2026

NikkieTutorials

@nikkietutorials · Instagram · NL · makeup

Followers
19M
Following
475
Posts
3.0K

About NikkieTutorials

NikkieTutorials is a prominent makeup artist and entertainer on Instagram, known for her engaging content that spans makeup tutorials, beauty tips, and fashion insights. With a follower count of 18,609,875, she operates within the mega influencer category. Her content is characterized by a friendly and educational tone, appealing to a diverse audience. Nikkie is also the founder of the brand @nimya and hosts a podcast called @lightlesslounge. Some content may require brand review.

@nikkietutorials's followers & following

19M

@nikkietutorials currently has 18,609,875 followers on Instagram and follows 475 accounts, a follower-to-following ratio of 39,178.68. That places the account in the mega tier of makeup creators.

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@nikkietutorials's content

3.0K

@nikkietutorials has published 2,989 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under makeup, beauty-tips, fashion, entrepreneurship. Bio: “♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤”

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AI quality check on @nikkietutorials

98/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@nikkietutorials's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@nikkietutorials's audience

Audience snapshot

30% male · 70% female

Core age group18-24

NikkieTutorials' audience primarily skews towards younger individuals aged 18-24, with a balanced gender distribution showing 30% male followers. The top geographic locations of her audience include the United States, India, and Great Britain, indicating a broad international reach.

Collaboration pricing

Price tierElite

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Which brands fit NikkieTutorials?

Brands in the beauty, fashion, and lifestyle sectors align well with NikkieTutorials' content. Her focus on empowerment and inclusivity, combined with her expertise in makeup, makes her an ideal partner for brands looking to connect with a young, diverse audience.

Frequently asked questions

How do I contact @nikkietutorials?

Verified contact details for @nikkietutorials — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nikkietutorials's contact info — free trial →

How much does @nikkietutorials charge for a sponsored post?

@nikkietutorials sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

Does @nikkietutorials have fake followers?

Zaver's AI authenticity check scores @nikkietutorials 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @nikkietutorials?

@nikkietutorials's 19M followers skew 30% male / 70% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nikkietutorials's report on Zaver.

Which influencers are similar to @nikkietutorials?

Zaver lists comparable makeup creators in Netherlands in the "Influencers like @nikkietutorials" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.

What is the follower count?

NikkieTutorials has 18,609,875 followers.

What is the engagement rate?

The engagement rate for NikkieTutorials is not provided.

What is the collaboration pricing?

NikkieTutorials is in the elite price tier for collaborations.

What is the content niche?

NikkieTutorials primarily focuses on makeup, with secondary niches in beauty tips, fashion, and entrepreneurship.