Data updated: July 2026
Nike ✓
@nike · Instagram · Beaverton, US · sports
About Nike
Nike is a prominent creator on Instagram, known for its focus on sports and fitness. With a substantial follower count of 291,998,880, Nike engages a diverse audience through various content formats, including reels, static posts, carousels, stories, long-form videos, and live streams. The creator's content often embodies themes of motivation and empowerment, aligning with its aspirational brand identity. Based in Beaverton, United States, Nike's messaging resonates globally, reflecting its status as a leading figure in the sports and fitness niche. Some content may require brand review.
@nike's followers & following
@nike currently has 291,998,880 followers on Instagram and follows 264 accounts, a follower-to-following ratio of 1,106,056.36. That places the account in the mega tier of sports creators.
@nike's content
@nike has published 1,655 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams. The account's content is classified under sports, fitness, adventure-travel, motivation. Bio: “Just Do It.”
AI quality check on @nike
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nike's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nike's audience
Audience snapshot
50% male · 50% female
Core age group18-24
Nike's audience skews evenly between genders, with a notable focus on the 18-24 age demographic. The top geographic regions include the US, India, Brazil, Indonesia, and Mexico, indicating a broad international reach.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Nike?
Brands in the sports, fitness, and adventure-travel sectors would align well with Nike's content. The creator's emphasis on motivation and empowerment makes it suitable for partnerships that promote active lifestyles and personal growth.
Frequently asked questions
How many Instagram followers does @nike have?
As of July 2026, @nike has 291,998,880 followers (292M) on Instagram, follows 264 accounts, and has published 1,655 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nike?
Verified contact details for @nike — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nike's contact info — free trial →
How much does @nike charge for a sponsored post?
@nike sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nike's net worth?
@nike's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 292M followers and a elite price tier in sports, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @nike have fake followers?
Zaver's AI authenticity check scores @nike 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nike?
@nike's 292M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nike's report on Zaver.
Which influencers are similar to @nike?
Zaver lists comparable sports creators in United States in the "Influencers like @nike" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 42,421 vetted sports creators with plain-English queries.
What is the follower count?
Nike has 291,998,880 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Nike falls into the elite price tier for collaborations.
What is the content niche?
Nike primarily focuses on sports, with secondary niches in fitness, adventure-travel, and motivation.