Data updated: July 2026
Moomin โ
@moominofficial ยท Instagram ยท FI ยท entertainment
About Moomin
Moomin is the official Instagram account dedicated to the beloved Moomin characters, originally created by Tove Jansson. With a follower count exceeding 1 million, Moomin engages audiences through a variety of content formats, including static posts, carousels, reels, and stories. The account reflects themes of entertainment, family, and literature, resonating with a wide audience. Some content may require brand review.
@moominofficial's followers & following
@moominofficial currently has 1,005,602 followers on Instagram and follows 636 accounts, a follower-to-following ratio of 1,581.14. That places the account in the mega tier of entertainment creators.
@moominofficial's content
@moominofficial has published 4,471 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under entertainment, family, books. Bio: โThe official Moominยฎ account brings you the best of the lovable Moomins, created by @tovejanssonofficial 2026 - We're braver together ๐งกโ
AI quality check on @moominofficial
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@moominofficial's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@moominofficial's audience
Audience snapshot
50% male ยท 50% female
Core age group25-34
The audience is evenly split in gender, with a primary age skew towards individuals aged 25-34. The top geographic location is Finland, indicating a strong local following.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate โ free trialWhich brands fit Moomin?
Brands that align with family-friendly, wholesome content may find a suitable partnership with Moomin. The focus on entertainment and storytelling makes this creator ideal for collaborations in the family, literature, and entertainment sectors.
Frequently asked questions
How many Instagram followers does @moominofficial have?
As of July 2026, @moominofficial has 1,005,602 followers (1.0M) on Instagram, follows 636 accounts, and has published 4,471 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @moominofficial?
Verified contact details for @moominofficial โ including business email where available โ are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @moominofficial's contact info โ free trial โ
How much does @moominofficial charge for a sponsored post?
@moominofficial sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate โ
What is @moominofficial's net worth?
@moominofficial's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.0M followers and a premium price tier in entertainment, brand collaborations are a meaningful income stream โ Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ
Does @moominofficial have fake followers?
Zaver's AI authenticity check scores @moominofficial 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ
Who follows @moominofficial?
@moominofficial's 1.0M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns โ age bands, gender split and country-level distribution โ are part of @moominofficial's report on Zaver.
Which influencers are similar to @moominofficial?
Zaver lists comparable entertainment creators in Finland in the "Influencers like @moominofficial" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 61,892 vetted entertainment creators with plain-English queries.
What is the follower count?
Moomin has a follower count of 1,005,602.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Moomin is in the premium price tier for collaborations.
What is the content niche?
Moomin primarily focuses on entertainment, with secondary niches in family and books.
