Data updated: July 2026
MINISO β
@miniso.official Β· Instagram Β· ecommerce
About MINISO
MINISO is a lifestyle creator on Instagram, known for its engaging content related to ecommerce, unboxing, and deals-offers. With a follower count of 3,426,766, MINISO operates within the mega follower bucket and has a diverse media portfolio consisting of 4,818 posts. The creator's tone is promotional and informative, appealing to a youthful audience. Some content may require brand review.
@miniso.official's followers & following
@miniso.official currently has 3,426,766 followers on Instagram and follows 319 accounts, a follower-to-following ratio of 10,742.21. That places the account in the mega tier of ecommerce creators.
@miniso.official's content
@miniso.official has published 4,818 posts to date, working across static-posts, reels, carousels, stories. The account's content is classified under ecommerce, unboxing, deals-offers. Bio: βπLife is for fun πGiveaway on IG & Discord β¬οΈJoin our discord communityβ
AI quality check on @miniso.official
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@miniso.official's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@miniso.official's audience
Audience snapshot
50% male Β· 50% female
Core age group18-24
The audience of MINISO skews evenly between male and female, with a primary age group of 18-24. The top geographic location for followers is China, indicating a strong local presence and potential for targeted marketing efforts.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit MINISO?
Brands that align with lifestyle, ecommerce, and youth-oriented products would fit well with MINISO. The creator's playful and trendy vibe, combined with a focus on deals and unboxing, makes it suitable for partnerships that emphasize value and fun.
Frequently asked questions
How many Instagram followers does @miniso.official have?
As of July 2026, @miniso.official has 3,426,766 followers (3.4M) on Instagram, follows 319 accounts, and has published 4,818 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @miniso.official?
Verified contact details for @miniso.official β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @miniso.official's contact info β free trial β
How much does @miniso.official charge for a sponsored post?
@miniso.official sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @miniso.official's net worth?
@miniso.official's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.4M followers and a standard price tier in ecommerce, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @miniso.official have fake followers?
Zaver's AI authenticity check scores @miniso.official 85/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @miniso.official?
@miniso.official's 3.4M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @miniso.official's report on Zaver.
Which influencers are similar to @miniso.official?
Zaver lists comparable ecommerce creators in the "Influencers like @miniso.official" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,981 vetted ecommerce creators with plain-English queries.
What is the follower count?
MINISO has a follower count of 3,426,766.
What is the engagement rate?
The engagement rate for MINISO is not provided.
What is the collaboration pricing?
MINISO is in the standard price tier for collaborations.
What is the content niche?
MINISO primarily focuses on ecommerce, with secondary niches in unboxing and deals-offers.
