Data updated: July 2026
Matt Haig ✓
@mattzhaig · Instagram · UK · books
About Matt Haig
Matt Haig is a macro Instagram creator based in the UK, known for his focus on books, travel, and movies. With a follower count of 784,949, he engages his audience through storytelling and personal insights. His content includes static posts, reels, and stories that reflect a nostalgic and wholesome vibe. As a bestselling author, he connects with his audience by sharing his love for literature and cinema. Some content may require brand review.
@mattzhaig's followers & following
@mattzhaig currently has 784,949 followers on Instagram and follows 4,023 accounts, a follower-to-following ratio of 195.12. That places the account in the macro tier of books creators.
@mattzhaig's content
@mattzhaig has published 2,688 posts to date, working across static-posts, reels, stories. The account's content is classified under books, travel, movies. Bio: “Dad. Number one NYT bestseller. Love books, travel, cinema. The Midnight Library etc. Married to @andreasemple”
AI quality check on @mattzhaig
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mattzhaig's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mattzhaig's audience
Audience snapshot
50% male · 50% female
Core age group35-44
The audience is evenly split in gender, with a slight male skew at 0.5. The primary age group is 35-44, indicating a mature demographic. The top geographic location for his followers is the UK.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Matt Haig?
Brands in the literary, travel, and entertainment sectors may find a suitable partnership with Matt Haig. His authentic storytelling and inspirational tone resonate well with audiences interested in these niches, making him a fitting collaborator for campaigns that align with his content themes.
Frequently asked questions
How many Instagram followers does @mattzhaig have?
As of July 2026, @mattzhaig has 784,949 followers (785K) on Instagram, follows 4,023 accounts, and has published 2,688 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mattzhaig?
Verified contact details for @mattzhaig — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mattzhaig's contact info — free trial →
How much does @mattzhaig charge for a sponsored post?
@mattzhaig sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mattzhaig's net worth?
@mattzhaig's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 785K followers and a premium price tier in books, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mattzhaig have fake followers?
Zaver's AI authenticity check scores @mattzhaig 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mattzhaig?
@mattzhaig's 785K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mattzhaig's report on Zaver.
Which influencers are similar to @mattzhaig?
Zaver lists comparable books creators in United Kingdom in the "Influencers like @mattzhaig" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 6,450 vetted books creators with plain-English queries.
What is the follower count?
Matt Haig has 784,949 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Matt Haig is in the premium price tier for collaborations.
What is the content niche?
His primary niche is books, with secondary niches in travel and movies.
