Data updated: July 2026

Lu do Magalu π β
@magazineluiza Β· Instagram Β· BR Β· ecommerce
About Lu do Magalu π
Lu do Magalu is a prominent Instagram creator known for her engaging content in the ecommerce niche. With a follower count of 9,224,321, she operates within the mega category, showcasing a variety of content formats including reels, stories, and live streams. Her playful and trendy vibe resonates particularly well with a youthful audience. Lu's content often focuses on deals, offers, unboxing, and reviews, making her a relatable figure for consumers seeking shopping insights. Some content may require brand review.
@magazineluiza's followers & following
@magazineluiza currently has 9,224,321 followers on Instagram and follows 65 accounts, a follower-to-following ratio of 141,912.63. That places the account in the mega tier of ecommerce creators.
@magazineluiza's content
@magazineluiza has published 3,996 posts to date, working across reels, stories, static-posts, live-streams. The account's content is classified under ecommerce, deals-offers, unboxing, reviews. Bio: βπ Influenciadora Virtual #magalu ππ»ββοΈCriadora de conteΓΊdo π±Compre comigo pelo WhatsAppβ
AI quality check on @magazineluiza
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@magazineluiza's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@magazineluiza's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience of Lu do Magalu exhibits a balanced gender skew with 50% male and 50% female followers. The primary age group is 25-34, indicating a young adult demographic. The top geographic location for her audience is Brazil.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit Lu do Magalu π?
Brands in the ecommerce sector would find a natural fit with Lu do Magalu due to her expertise in deals and product reviews. Her friendly and promotional tone can effectively engage consumers, making her an ideal partner for brands looking to reach a youthful and trend-conscious audience.
Frequently asked questions
How many Instagram followers does @magazineluiza have?
As of July 2026, @magazineluiza has 9,224,321 followers (9.2M) on Instagram, follows 65 accounts, and has published 3,996 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @magazineluiza?
Verified contact details for @magazineluiza β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @magazineluiza's contact info β free trial β
How much does @magazineluiza charge for a sponsored post?
@magazineluiza sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @magazineluiza's net worth?
@magazineluiza's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 9.2M followers and a elite price tier in ecommerce, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @magazineluiza have fake followers?
Zaver's AI authenticity check scores @magazineluiza 50/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. Zaver recommends reviewing the full audit before committing budget. Run the full authenticity check β
Who follows @magazineluiza?
@magazineluiza's 9.2M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @magazineluiza's report on Zaver.
Which influencers are similar to @magazineluiza?
Zaver lists comparable ecommerce creators in Brazil in the "Influencers like @magazineluiza" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,981 vetted ecommerce creators with plain-English queries.
What is the follower count?
Lu do Magalu has 9,224,321 followers.
What is the engagement rate?
The engagement rate for Lu do Magalu is not provided.
What is the collaboration pricing?
Collaboration pricing falls within the elite tier, but it varies based on specific campaign details.
What is the content niche?
Lu do Magalu primarily focuses on ecommerce, with secondary niches in deals-offers, unboxing, and reviews.
Influencers like @magazineluiza
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.