Data updated: July 2026
HOKA ✓
@hoka · Instagram · US · running
About HOKA
HOKA is a lifestyle creator on Instagram, focusing primarily on the niche of running, while also engaging with fitness and sports audiences. With a follower count of 1,478,268, HOKA has established a significant presence in the social media landscape. The creator emphasizes empowerment through performance footwear and apparel, as reflected in their biography. Content is delivered in various formats including reels, static posts, carousels, stories, and long-form videos. Some content may require brand review.
@hoka's followers & following
@hoka currently has 1,478,268 followers on Instagram and follows 311 accounts, a follower-to-following ratio of 4,753.27. That places the account in the mega tier of running creators.
@hoka's content
@hoka has published 127 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under running, fitness, sports. Bio: “Empowering everyone to feel like they can fly. A bold approach to performance footwear and apparel. #FlyHumanFly”
AI quality check on @hoka
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@hoka's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@hoka's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience is evenly split in gender, with a notable skew towards individuals aged 25-34. The primary geographic location for followers is the United States, indicating a concentrated market for engagement.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit HOKA?
Brands in the athletic footwear and apparel sectors align well with HOKA's content, given the focus on running and fitness. The aspirational and inspirational tone of the content suggests that collaborations would resonate with audiences seeking performance-driven products.
Frequently asked questions
How many Instagram followers does @hoka have?
As of July 2026, @hoka has 1,478,268 followers (1.5M) on Instagram, follows 311 accounts, and has published 127 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @hoka?
Verified contact details for @hoka — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hoka's contact info — free trial →
How much does @hoka charge for a sponsored post?
@hoka sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @hoka's net worth?
@hoka's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.5M followers and a premium price tier in running, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @hoka have fake followers?
Zaver's AI authenticity check scores @hoka 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @hoka?
@hoka's 1.5M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @hoka's report on Zaver.
Which influencers are similar to @hoka?
Zaver lists comparable running creators in United States in the "Influencers like @hoka" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,639 vetted running creators with plain-English queries.
What is the follower count?
HOKA has 1,478,268 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
HOKA is estimated to fall into the premium price tier for collaborations.
What is the content niche?
HOKA primarily focuses on running, with secondary niches in fitness and sports.
