Data updated: July 2026
The Business of Fashion β
@bof Β· Instagram Β· UK Β· fashion
About The Business of Fashion
The Business of Fashion is a prominent expert creator on Instagram, specializing in the fashion industry. With a substantial following of 3,158,446, this account delivers agenda-setting intelligence, analysis, and advice tailored for professionals and enthusiasts alike. The content encompasses a variety of formats, including reels, static posts, carousels, stories, and long-form videos, all presented in an informative and analytical tone. The creator's expertise as a journalist enhances the credibility of the insights shared. Some content may require brand review.
@bof's followers & following
@bof currently has 3,158,446 followers on Instagram and follows 843 accounts, a follower-to-following ratio of 3,746.67. That places the account in the mega tier of fashion creators.
@bof's content
@bof has published 12,242 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under fashion. Bio: βAgenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeautyβ
AI quality check on @bof
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bof's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bof's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience is evenly split between genders, with a significant age skew towards individuals aged 25-34. The top geographical locations of followers include the United Kingdom, the United States, and India, indicating a diverse international reach.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit The Business of Fashion?
Brands in the fashion, luxury, and business sectors would align well with this creator due to their authoritative and informative content style. Collaborations could focus on marketing strategies, entrepreneurship insights, and luxury fashion trends, appealing to a professional audience.
Frequently asked questions
How many Instagram followers does @bof have?
As of July 2026, @bof has 3,158,446 followers (3.2M) on Instagram, follows 843 accounts, and has published 12,242 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bof?
Verified contact details for @bof β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bof's contact info β free trial β
How much does @bof charge for a sponsored post?
@bof sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @bof's net worth?
@bof's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.2M followers and a premium price tier in fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @bof have fake followers?
Zaver's AI authenticity check scores @bof 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @bof?
@bof's 3.2M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @bof's report on Zaver.
Which influencers are similar to @bof?
Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @bof" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
The Business of Fashion has 3,158,446 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is fashion, with a focus on luxury fashion and business-related topics.
