Data updated: July 2026
Australia β
@australia Β· Instagram Β· AU Β· travel
About Australia
The Instagram account 'Australia' serves as the official platform for Tourism Australia, focusing on travel-related content. With a follower count of 5,813,275, this educator-type creator specializes in various niches, including adventure travel, city guides, and heritage travel. The account features a mix of content formats such as reels, static posts, carousels, stories, and long-form videos. The tone is informative and professional, while the vibe remains aspirational and feel-good. Some content may require brand review.
@australia's followers & following
@australia currently has 5,813,275 followers on Instagram and follows 443 accounts, a follower-to-following ratio of 13,122.52. That places the account in the mega tier of travel creators.
@australia's content
@australia has published 13,501 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under travel, adventure-travel, city-guides, heritage-travel. Bio: βTourism Australia's official account. Tag @Australia or #SeeAustralia to give us permission to repost π¨π¦πΊβ
AI quality check on @australia
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@australia's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@australia's audience
Audience snapshot
50% male Β· 50% female
Core age group18-24
The audience consists of a balanced gender distribution, with a 50% male and 50% female skew. The primary age group is 18-24, and the top geographic locations include Australia, the United States, and Great Britain. This suggests a young, diverse, and international following.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Australia?
Brands in the travel, adventure, and tourism sectors would align well with this creator. The focus on aspirational and informative content makes it suitable for brands looking to engage a young, travel-oriented audience that seeks inspiration and guidance.
Frequently asked questions
How many Instagram followers does @australia have?
As of July 2026, @australia has 5,813,275 followers (5.8M) on Instagram, follows 443 accounts, and has published 13,501 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @australia?
Verified contact details for @australia β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @australia's contact info β free trial β
How much does @australia charge for a sponsored post?
@australia sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @australia's net worth?
@australia's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 5.8M followers and a standard price tier in travel, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @australia have fake followers?
Zaver's AI authenticity check scores @australia 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @australia?
@australia's 5.8M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @australia's report on Zaver.
Which influencers are similar to @australia?
Zaver lists comparable travel creators in Australia in the "Influencers like @australia" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.
What is the follower count?
The account has 5,813,275 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is standard, but pricing may vary.
What is the content niche?
The primary niche is travel, with secondary niches including adventure travel, city guides, and heritage travel.
