Data updated: July 2026
The Ordinary โ
@theordinary ยท Instagram ยท CA ยท skincare
About The Ordinary
The Ordinary is a prominent expert in the skincare niche on Instagram, known for its authoritative and educational content. With a follower count of 3,048,016, this creator focuses on providing informative insights into skincare and beauty tips. The Ordinary has produced 414 media pieces, showcasing a variety of content formats including static posts, carousels, reels, stories, and long-form videos. The creator's biography, 'Clinical Formulations with Integrity,' reflects a commitment to quality and professionalism. Some content may require brand review.
@theordinary's followers & following
@theordinary currently has 3,048,016 followers on Instagram and follows 6 accounts, a follower-to-following ratio of 508,002.67. That places the account in the mega tier of skincare creators.
@theordinary's content
@theordinary has published 414 posts to date, working across static-posts, carousels, reels, stories, long-form-video. The account's content is classified under skincare, beauty-tips. Bio: โClinical Formulations with Integrity.โ
AI quality check on @theordinary
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theordinary's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theordinary's audience
Audience snapshot
50% male ยท 50% female
Core age group25-34
The audience is evenly split in gender, with a skew towards individuals aged 25-34. The primary geographic location of followers is Canada, indicating a localized yet engaged audience.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate โ free trialWhich brands fit The Ordinary?
Brands in the skincare and beauty sectors would align well with The Ordinary due to its expertise and authoritative voice. Collaborations that emphasize educational content and product integrity are likely to resonate with the audience.
Frequently asked questions
How many Instagram followers does @theordinary have?
As of July 2026, @theordinary has 3,048,016 followers (3.0M) on Instagram, follows 6 accounts, and has published 414 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theordinary?
Verified contact details for @theordinary โ including business email where available โ are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theordinary's contact info โ free trial โ
How much does @theordinary charge for a sponsored post?
@theordinary sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate โ
What is @theordinary's net worth?
@theordinary's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.0M followers and a elite price tier in skincare, brand collaborations are a meaningful income stream โ Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ
Does @theordinary have fake followers?
Zaver's AI authenticity check scores @theordinary 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ
Who follows @theordinary?
@theordinary's 3.0M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns โ age bands, gender split and country-level distribution โ are part of @theordinary's report on Zaver.
Which influencers are similar to @theordinary?
Zaver lists comparable skincare creators in Canada in the "Influencers like @theordinary" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,487 vetted skincare creators with plain-English queries.
What is the follower count?
The Ordinary has 3,048,016 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite.
What is the content niche?
The primary niche is skincare, with a secondary focus on beauty tips.
