Data updated: July 2026

Shop TODAY β
@shoptoday Β· Instagram Β· US Β· deals-offers
About Shop TODAY
@shoptoday's followers & following
@shoptoday currently has 342,480 followers on Instagram and follows 787 accounts, a follower-to-following ratio of 435.17. That places the account in the mid tier of deals-offers creators.
@shoptoday's content
@shoptoday has published 8,502 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under deals-offers, reviews. Bio: βWe're the editors behind TODAYβs shopping recommendations. We interview experts, research trends and try out products to make shopping easieβ¦β
AI quality check on @shoptoday
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@shoptoday's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@shoptoday's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Shop TODAY?
Frequently asked questions
How many Instagram followers does @shoptoday have?
As of July 2026, @shoptoday has 342,480 followers (342K) on Instagram, follows 787 accounts, and has published 8,502 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @shoptoday?
Verified contact details for @shoptoday β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @shoptoday's contact info β free trial β
How much does @shoptoday charge for a sponsored post?
@shoptoday sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @shoptoday's net worth?
@shoptoday's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 342K followers and a standard price tier in deals-offers, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @shoptoday have fake followers?
Zaver's AI authenticity check scores @shoptoday 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @shoptoday?
@shoptoday's 342K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @shoptoday's report on Zaver.
Which influencers are similar to @shoptoday?
Zaver lists comparable deals-offers creators in United States in the "Influencers like @shoptoday" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,064 vetted deals-offers creators with plain-English queries.
Influencers like @shoptoday
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.