Data updated: July 2026

Rough Trade βœ“

@roughtrade Β· Instagram Β· UK Β· music

Followers
299K
Following
1.1K
Posts
6.6K

Rough Trade has 298,815 Instagram followers as of July 2026. Estimated brand-deal earning potential is $2,400–$6,000 per sponsored post (a labelled estimate, not a confirmed figure).

Followers
298,815 (299K)
Est. earnings / post
$2,400–$6,000 (estimate)
Niche
music
Based in
United Kingdom
As of
July 2026

About Rough Trade

Rough Trade is an Instagram creator focused on the music niche, with a significant following of 298,815. The creator engages audiences through various content formats, including static posts, carousels, reels, and stories. Known for an authentic and community-driven vibe, Rough Trade combines informative and promotional storytelling. The creator's biography emphasizes a longstanding presence in the music scene since 1976, with locations in major cities across the UK, Berlin, and NYC. Some content may require brand review.

@roughtrade's followers & following

299K

@roughtrade currently has 298,815 followers on Instagram and follows 1,070 accounts, a follower-to-following ratio of 279.27. That places the account in the mid tier of music creators.

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@roughtrade's content

6.6K

@roughtrade has published 6,557 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under music, entertainment, concerts. Bio: β€œMore than a record store. Since 1976. Find us in London (West, East, Denmark Street & Vintage), Nottingham, Bristol, Liverpool, Berlin and N…”

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AI quality check on @roughtrade

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@roughtrade's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@roughtrade's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

The audience of Rough Trade exhibits a balanced gender distribution, with a slight male skew of 0.5. The primary age group is 25-34, indicating a mature audience. The top geographic location is the UK, suggesting a strong local engagement.

Collaboration pricing

Price tierstandard

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Which brands fit Rough Trade?

Rough Trade is well-suited for collaborations with brands in the music and entertainment sectors. Given the creator's focus on community-driven content and storytelling, brands that emphasize authenticity and cultural relevance may find a strong partnership potential.

Frequently asked questions

Who is Rough Trade?

Rough Trade (@roughtrade) is a music creator on Instagram based in United Kingdom with 298,815 followers. Full stats, audience data and collaboration pricing are below.

How many Instagram followers does @roughtrade have?

As of July 2026, @roughtrade has 298,815 followers (299K) on Instagram, follows 1,070 accounts, and has published 6,557 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @roughtrade?

Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details β€” email, phone and WhatsApp β€” where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox. Find creator contacts in Zaver Radar β€” free trial β†’

How much does @roughtrade charge for a sponsored post?

@roughtrade sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @roughtrade's net worth?

There's no publicly confirmed net worth for @roughtrade. Based on 298,815 followers in music, Zaver estimates brand-deal earning potential of roughly $2,400–$6,000 per sponsored post β€” a labelled estimate from audience size and creator-economy benchmarks, not a confirmed figure. Actual income depends on posting cadence, deal volume and other income sources. See the earning-potential estimate β†’

How old is @roughtrade?

@roughtrade's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: Rough Trade is a music creator based in United Kingdom with 298,815 followers.

Does @roughtrade have fake followers?

Zaver's AI authenticity check scores @roughtrade 95/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @roughtrade?

@roughtrade's 299K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @roughtrade's report on Zaver.

Which influencers are similar to @roughtrade?

Zaver lists comparable music creators in United Kingdom in the "Influencers like @roughtrade" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 124,111 vetted music creators with plain-English queries.

What is the follower count?

Rough Trade has 298,815 followers.

What is the engagement rate?

The engagement rate is not available.

What is the collaboration pricing?

Rough Trade is estimated to be in the standard price tier for collaborations.

What is the content niche?

The primary niche is music, with secondary niches in entertainment and concerts.