Data updated: July 2026

Ray-Ban β
@rayban Β· Instagram Β· New York Β· fashion
About Ray-Ban
Ray-Ban is a lifestyle creator based in New York, known for a strong presence in the fashion niche. With a follower count of 5,953,710, Ray-Ban engages audiences through various content formats, including static posts, reels, carousels, and stories. The creator's biography, 'Genuine Since 1937,' reflects a commitment to authenticity, which resonates with followers. Ray-Ban's content often emphasizes trends in fashion, streetwear, and luxury fashion, appealing to a diverse audience interested in contemporary styles. Some content may require brand review.
@rayban's followers & following
@rayban currently has 5,953,710 followers on Instagram and follows 6 accounts, a follower-to-following ratio of 992,285. That places the account in the mega tier of fashion creators.
@rayban's content
@rayban has published 212 posts to date, working across static-posts, reels, carousels, stories. The account's content is classified under fashion, fashion, streetwear, luxury-fashion. Bio: βGenuine Since 1937β
AI quality check on @rayban
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@rayban's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@rayban's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience for Ray-Ban skews evenly male and primarily falls within the 25-34 age range. The top geographic location is the United States, indicating a strong domestic following that aligns with the fashion-focused content.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit Ray-Ban?
Ray-Ban is well-suited for collaborations with brands in the fashion, streetwear, and luxury sectors. The creator's established authenticity and high content quality make them an attractive partner for brands looking to reach a style-conscious audience.
Frequently asked questions
How many Instagram followers does @rayban have?
As of July 2026, @rayban has 5,953,710 followers (6.0M) on Instagram, follows 6 accounts, and has published 212 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @rayban?
Verified contact details for @rayban β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @rayban's contact info β free trial β
How much does @rayban charge for a sponsored post?
@rayban sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @rayban's net worth?
@rayban's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 6.0M followers and a elite price tier in fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @rayban have fake followers?
Zaver's AI authenticity check scores @rayban 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @rayban?
@rayban's 6.0M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @rayban's report on Zaver.
Which influencers are similar to @rayban?
Zaver lists comparable fashion creators in the "Influencers like @rayban" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
Ray-Ban has a follower count of 5,953,710.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Ray-Ban is in the elite price tier, but pricing can vary based on specific collaboration details.
What is the content niche?
Ray-Ban primarily focuses on the fashion niche, with secondary niches in streetwear and luxury fashion.
Influencers like @rayban
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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