Data updated: July 2026
PUMA ✓
@puma · Instagram · fashion
About PUMA
PUMA is a prominent entertainer on Instagram, known for engaging content primarily in the fashion niche. With a follower count of 12,931,238, PUMA operates within the mega follower bucket, showcasing a diverse range of media, including reels, static posts, and stories. The creator's content often intersects with secondary niches such as streetwear, sports, and fitness, appealing to a broad audience. PUMA's high authenticity and content quality scores of 0.95 suggest a strong connection with followers. Some content may require brand review.
@puma's followers & following
@puma currently has 12,931,238 followers on Instagram and follows 155 accounts, a follower-to-following ratio of 83,427.34. That places the account in the mega tier of fashion creators.
@puma's content
@puma has published 3,383 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams, mixed. The account's content is classified under fashion, streetwear, sports, fitness.
AI quality check on @puma
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@puma's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@puma's audience
Audience snapshot
50% male · 50% female
Core age group18-24
The audience is evenly split in gender, with a skew towards males at 0.5. The primary age demographic is 18-24, and the top geographic locations include the US, IN, BR, ID, and MX, indicating a global reach.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit PUMA?
PUMA aligns well with brands in the fashion, sports, and lifestyle sectors due to its focus on streetwear and fitness. The creator's aspirational and trendy vibe makes it suitable for premium brands looking to engage a youthful audience.
Frequently asked questions
How many Instagram followers does @puma have?
As of July 2026, @puma has 12,931,238 followers (13M) on Instagram, follows 155 accounts, and has published 3,383 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @puma?
Verified contact details for @puma — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @puma's contact info — free trial →
How much does @puma charge for a sponsored post?
@puma sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @puma's net worth?
@puma's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 13M followers and a premium price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @puma have fake followers?
Zaver's AI authenticity check scores @puma 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @puma?
@puma's 13M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @puma's report on Zaver.
Which influencers are similar to @puma?
Zaver lists comparable fashion creators in the "Influencers like @puma" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
PUMA has a follower count of 12,931,238.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
PUMA is in the premium price tier for collaborations.
What is the content niche?
PUMA primarily focuses on fashion, with secondary niches in streetwear, sports, and fitness.
