Data updated: July 2026
Must Do NYC β
@mustdonyc Β· Instagram Β· city-guides
About Must Do NYC
Must Do NYC is a lifestyle creator on Instagram, focusing on city guides and showcasing the best experiences in New York City. With a follower count of 978,287, the creator shares a diverse range of content, including travel, food, and events. Their posts are characterized by an informative and friendly tone, utilizing various formats such as stories, carousels, and reels. Must Do NYC aims to engage a community of readers who are interested in exploring the vibrant offerings of the city. Some content may require brand review.
@mustdonyc's followers & following
@mustdonyc currently has 978,287 followers on Instagram and follows 916 accounts, a follower-to-following ratio of 1,068. That places the account in the macro tier of city-guides creators.
@mustdonyc's content
@mustdonyc has published 6,718 posts to date, working across stories, carousels, text-posts, reels. The account's content is classified under city-guides, travel, food, events. Bio: βStay plugged into the best things to do in NYC π½π₯―π Get in touch at hello@readmustdo.com 30K+ NYC readers get our newsletter. Join themποΏ½β¦β
AI quality check on @mustdonyc
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mustdonyc's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mustdonyc's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience of Must Do NYC skews evenly between genders, with a primary age demographic of 25-34. The top geographic location for followers is the United States, suggesting a strong local engagement with the content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Must Do NYC?
Brands that align with lifestyle, travel, food, and urban experiences would find a suitable partnership with Must Do NYC. The creator's focus on city guides and community-driven content makes them an ideal collaborator for brands looking to reach an engaged audience interested in exploring New York City.
Frequently asked questions
How many Instagram followers does @mustdonyc have?
As of July 2026, @mustdonyc has 978,287 followers (978K) on Instagram, follows 916 accounts, and has published 6,718 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mustdonyc?
Verified contact details for @mustdonyc β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mustdonyc's contact info β free trial β
How much does @mustdonyc charge for a sponsored post?
@mustdonyc sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @mustdonyc's net worth?
@mustdonyc's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 978K followers and a standard price tier in city-guides, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @mustdonyc have fake followers?
Zaver's AI authenticity check scores @mustdonyc 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @mustdonyc?
@mustdonyc's 978K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @mustdonyc's report on Zaver.
Which influencers are similar to @mustdonyc?
Zaver lists comparable city-guides creators in the "Influencers like @mustdonyc" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 3,122 vetted city-guides creators with plain-English queries.
What is the follower count?
Must Do NYC has a follower count of 978,287.
What is the engagement rate?
The engagement rate for Must Do NYC is not provided.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the standard tier.
What is the content niche?
Must Do NYC primarily focuses on city guides, with secondary niches in travel, food, and events.
