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Data updated: July 2026

Howel and Co ✓

@howelandco · Instagram · Jakarta, ID · baby-products

Followers
751K
Following
1
Posts
3.7K

About Howel and Co

Howel and Co is a lifestyle creator based in Jakarta, Indonesia, focusing on baby products and parenting. With a substantial following of 751,359, they engage their audience through various content formats, including static posts, carousels, reels, and stories. Their content is characterized by a friendly and informative tone, appealing to families and parents. Some content may require brand review.

@howelandco's followers & following

751K

@howelandco currently has 751,359 followers on Instagram and follows 1 accounts, a follower-to-following ratio of 751,359. That places the account in the macro tier of baby-products creators.

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@howelandco's content

3.7K

@howelandco has published 3,675 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under baby-products, kids-fashion, parenting, family. Bio: “Perfect Gift for Everyone Baby and Kids @howelkids TOP Brand Awards 2022-2025 Open for 24/7 - for Order👇🏻”

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AI quality check on @howelandco

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@howelandco's rankings on Zaver

32ndin baby-productsof 1,118 vetted creatorsSee full ranking →1,830thin Indonesiaof 18,695 vetted creatorsSee full ranking →

Based on follower count among creators that passed Zaver's indexing quality bar.

@howelandco's audience

Audience snapshot

50% male · 50% female

Core age group25-34

The audience primarily consists of individuals aged 25-34, with a balanced gender distribution. The top geographic location is Indonesia, indicating a localized engagement that aligns with the creator's content niche.

Collaboration pricing

Price tierstandard

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Which brands fit Howel and Co?

Brands that align with family-oriented products, particularly in the baby and kids' sectors, would find a suitable partnership with Howel and Co. Their focus on relatable and trendy content offers opportunities for brands looking to connect with parents and families.

Frequently asked questions

How many Instagram followers does @howelandco have?

As of July 2026, @howelandco has 751,359 followers (751K) on Instagram, follows 1 accounts, and has published 3,675 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @howelandco?

Verified contact details for @howelandco — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @howelandco's contact info — free trial →

How much does @howelandco charge for a sponsored post?

@howelandco sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @howelandco's net worth?

@howelandco's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 751K followers and a standard price tier in baby-products, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @howelandco have fake followers?

Zaver's AI authenticity check scores @howelandco 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @howelandco?

@howelandco's 751K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @howelandco's report on Zaver.

Which influencers are similar to @howelandco?

Zaver lists comparable baby-products creators in Indonesia in the "Influencers like @howelandco" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,118 vetted baby-products creators with plain-English queries.

What is the follower count?

Howel and Co has a follower count of 751,359.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

The estimated collaboration pricing falls within the standard tier, but it may vary based on specific campaign details.

What is the content niche?

The primary niche is baby products, with secondary focuses on kids' fashion, parenting, and family.