Data updated: July 2026
H&M ✓
@hm · Instagram · SE · fashion
About H&M
H&M is a lifestyle creator on Instagram, known for their focus on fashion, streetwear, and outfit-of-the-day (ootd) content. With a follower count of 37,967,192, they belong to the mega follower bucket, indicating a significant reach. H&M has a strong presence in Sweden and communicates in both Swedish and English. Their content includes static posts, reels, carousels, and stories, showcasing a blend of promotional and entertaining storytelling. Some content may require brand review.
@hm's followers & following
@hm currently has 37,967,192 followers on Instagram and follows 173 accounts, a follower-to-following ratio of 219,463.54. That places the account in the mega tier of fashion creators.
@hm's content
@hm has published 503 posts to date, working across static-posts, reels, carousels, stories. The account's content is classified under fashion, streetwear, ootd. Bio: “Serving since 1947”
AI quality check on @hm
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@hm's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@hm's audience
Audience snapshot
40% male · 60% female
Core age group18-24
The audience skews slightly male at 0.4, with a primary age group of 18-24. The top geographical location for followers is Sweden, suggesting a concentrated local engagement.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit H&M?
H&M is well-suited for collaborations with brands in the fashion and lifestyle sectors, particularly those targeting a youthful audience. Their urban and trendy aesthetic aligns with brands looking to connect with consumers interested in contemporary fashion.
Frequently asked questions
How do I contact @hm?
Verified contact details for @hm — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hm's contact info — free trial →
How much does @hm charge for a sponsored post?
@hm sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
Does @hm have fake followers?
Zaver's AI authenticity check scores @hm 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @hm?
@hm's 38M followers skew 40% male / 60% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @hm's report on Zaver.
Which influencers are similar to @hm?
Zaver lists comparable fashion creators in Sweden in the "Influencers like @hm" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
H&M has a follower count of 37,967,192.
What is the engagement rate?
The engagement rate for H&M is not provided.
What is the collaboration pricing?
H&M is in the elite price tier for collaborations.
What is the content niche?
H&M primarily focuses on fashion, with secondary niches in streetwear and ootd.
