Data updated: July 2026
Babylist ✓
@babylist · Instagram · US · baby-products
About Babylist
Babylist is a lifestyle creator on Instagram, known for providing valuable insights and resources related to baby products, care, and parenting. With a strong focus on family-friendly and educational content, Babylist engages a macro audience through various formats, including reels, static posts, stories, carousels, and long-form videos. The creator's authenticity score of 0.97 and content quality score of 0.9 reflect a commitment to informative and supportive messaging. Some content may require brand review.
@babylist's followers & following
@babylist currently has 789,339 followers on Instagram and follows 861 accounts, a follower-to-following ratio of 916.77. That places the account in the macro tier of baby-products creators.
@babylist's content
@babylist has published 5,778 posts to date, working across reels, static-posts, stories, carousels, long-form-video. The account's content is classified under baby-products, baby-products, baby-care, parenting. Bio: “👶 Put anything onto your baby registry from any store ➕ Add meaningful gifts you can’t buy 🎧 Listen to our podcast 🗽NYC Showroom coming …”
AI quality check on @babylist
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@babylist's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@babylist's audience
Audience snapshot
20% male · 80% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, with a slight male skew of 0.2. The top geographic location is the United States, indicating a focused demographic that aligns with parenting and baby product interests.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Babylist?
Brands in the baby products, care, and parenting sectors would align well with Babylist's content. The creator's informative and promotional tone, combined with a family-friendly vibe, makes them suitable for collaborations that emphasize educational and supportive messaging for new parents.
Frequently asked questions
How many Instagram followers does @babylist have?
As of July 2026, @babylist has 789,339 followers (789K) on Instagram, follows 861 accounts, and has published 5,778 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @babylist?
Verified contact details for @babylist — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @babylist's contact info — free trial →
How much does @babylist charge for a sponsored post?
@babylist sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @babylist's net worth?
@babylist's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 789K followers and a premium price tier in baby-products, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @babylist have fake followers?
Zaver's AI authenticity check scores @babylist 97/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @babylist?
@babylist's 789K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @babylist's report on Zaver.
Which influencers are similar to @babylist?
Zaver lists comparable baby-products creators in United States in the "Influencers like @babylist" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,118 vetted baby-products creators with plain-English queries.
What is the follower count?
Babylist has 789,339 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
Babylist primarily focuses on baby products, baby care, and parenting.
