Data updated: July 2026
What's On Melbourne ✓
@whatsonmelb · Instagram · AU · city-guides
About What's On Melbourne
What's On Melbourne is an Instagram creator focused on providing informative content about the city of Melbourne. With a follower count of 656,032, this macro creator specializes in city-guides, community-events, and general events. The account features a variety of content formats, including stories, reels, and static posts, appealing to a diverse audience interested in local happenings. The creator maintains a professional and community-driven tone, ensuring that followers receive valuable insights into Melbourne's vibrant culture. Some content may require brand review.
@whatsonmelb's followers & following
@whatsonmelb currently has 656,032 followers on Instagram and follows 932 accounts, a follower-to-following ratio of 703.9. That places the account in the macro tier of city-guides creators.
@whatsonmelb's content
@whatsonmelb has published 4,108 posts to date, working across stories, reels, static-posts. The account's content is classified under city-guides, community-events, events. Bio: “City of Melbourne account 🚃 Our inbox is not monitored 📧”
AI quality check on @whatsonmelb
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@whatsonmelb's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@whatsonmelb's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience is primarily located in Australia, with a balanced gender skew of 50% male. The age demographic is predominantly between 25 and 34 years old, indicating a young adult audience engaged with urban and community activities.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit What's On Melbourne?
Brands that align with local culture, community events, and urban lifestyle would fit well with What's On Melbourne. The creator's focus on informative and community-driven content makes partnerships with businesses in tourism, local events, and city services particularly relevant.
Frequently asked questions
How many Instagram followers does @whatsonmelb have?
As of July 2026, @whatsonmelb has 656,032 followers (656K) on Instagram, follows 932 accounts, and has published 4,108 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @whatsonmelb?
Verified contact details for @whatsonmelb — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @whatsonmelb's contact info — free trial →
How much does @whatsonmelb charge for a sponsored post?
@whatsonmelb sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @whatsonmelb's net worth?
@whatsonmelb's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 656K followers and a standard price tier in city-guides, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @whatsonmelb have fake followers?
Zaver's AI authenticity check scores @whatsonmelb 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @whatsonmelb?
@whatsonmelb's 656K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @whatsonmelb's report on Zaver.
Which influencers are similar to @whatsonmelb?
Zaver lists comparable city-guides creators in Australia in the "Influencers like @whatsonmelb" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 3,122 vetted city-guides creators with plain-English queries.
What is the follower count?
The creator has 656,032 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is standard.
What is the content niche?
The primary niche is city-guides, with secondary niches in community-events and events.
