Data updated: July 2026

FLAY ๐ŸŒต โœ“

@flay ยท Instagram ยท BR ยท music

Followers
6.9M
Following
2.6K
Posts
1.6K

About FLAY ๐ŸŒต

FLAY ๐ŸŒต is a Brazilian musician and entertainer known for his engaging presence on Instagram. With a significant following of 6,861,173, he shares content primarily focused on music, along with themes of entertainment and concerts. His content includes reels, long-form videos, stories, and live streams, showcasing his storytelling ability and authentic connection with his audience. FLAY's high authenticity score of 0.98 and content quality score of 0.92 reflect his commitment to delivering valuable content. Some content may require brand review.

@flay's followers & following

6.9M

@flay currently has 6,861,173 followers on Instagram and follows 2,649 accounts, a follower-to-following ratio of 2,590.1. That places the account in the mega tier of music creators.

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@flay's content

1.6K

@flay has published 1,646 posts to date, working across reels, long-form-video, stories, live-streams. The account's content is classified under music, entertainment, concerts. Bio: โ€œโœ๏ธŽ Brazilian artist | singer and songwriter | ๐ŸŽ™๏ธ๐Ÿ‡ง๐Ÿ‡ท New era SERTร•ES ๐ŸŒพ shows: 81 99813-7574 @caiobraga_โ€

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AI quality check on @flay

98/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@flay's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@flay's audience

Audience snapshot

45% male ยท 55% female

Core age group25-34

FLAY's audience primarily skews towards the age group of 25-34, indicating a young adult demographic. The gender distribution is relatively balanced with a slight male skew at 0.45. The top geographic location of his followers is Brazil, suggesting a strong local fan base.

Collaboration pricing

Price tierElite

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Which brands fit FLAY ๐ŸŒต?

Brands in the music, entertainment, and concert sectors are likely to find a good fit with FLAY. His established presence and engagement in these niches make him a suitable partner for campaigns that seek to connect with a vibrant, music-loving audience.

Frequently asked questions

How many Instagram followers does @flay have?

As of July 2026, @flay has 6,861,173 followers (6.9M) on Instagram, follows 2,649 accounts, and has published 1,646 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @flay?

Verified contact details for @flay โ€” including business email where available โ€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @flay's contact info โ€” free trial โ†’

How much does @flay charge for a sponsored post?

@flay sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate โ†’

What is @flay's net worth?

@flay's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 6.9M followers and a elite price tier in music, brand collaborations are a meaningful income stream โ€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ†’

Does @flay have fake followers?

Zaver's AI authenticity check scores @flay 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ†’

Who follows @flay?

@flay's 6.9M followers skew 45% male / 55% female, core age group 25-34. Full audience breakdowns โ€” age bands, gender split and country-level distribution โ€” are part of @flay's report on Zaver.

Which influencers are similar to @flay?

Zaver lists comparable music creators in Brazil in the "Influencers like @flay" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 124,111 vetted music creators with plain-English queries.

What is FLAY's follower count?

FLAY has 6,861,173 followers.

What is FLAY's engagement rate?

The engagement rate for FLAY is not provided.

What is the estimated collaboration pricing?

FLAY is in the elite price tier for collaborations.

What is FLAY's content niche?

FLAY primarily focuses on music, with secondary niches in entertainment and concerts.