Data updated: July 2026

The Bakeking - Ben Cullen β
@the_bakeking Β· Instagram Β· UK Β· baking
About The Bakeking - Ben Cullen
The Bakeking, also known as Ben Cullen, is a macro Instagram creator specializing in baking. With a follower count of 550,820, he showcases his expertise through various content formats, including reels, long-form videos, carousels, and static posts. His content focuses on baking, desserts, and recipes, appealing to a wide audience. Based in the UK, he maintains a professional and authentic tone, often providing tutorials and demonstrations. Some content may require brand review.
@the_bakeking's followers & following
@the_bakeking currently has 550,820 followers on Instagram and follows 1,095 accounts, a follower-to-following ratio of 503.03. That places the account in the macro tier of baking creators.
@the_bakeking's content
@the_bakeking has published 1,190 posts to date, working across reels, long-form-video, carousels, static-posts. The account's content is classified under baking, desserts, recipes, food. Bio: βπKing Of Cake βοΈBirmingham born- Chester based βοΈFor all enquiries: jade@bold-management.comβ
AI quality check on @the_bakeking
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@the_bakeking's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@the_bakeking's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The Bakeking's audience is evenly split in gender with a male skew of 0.5. The primary age group is 25-34, indicating a young adult demographic. The top geographic location for his followers is the United Kingdom.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit The Bakeking - Ben Cullen?
Brands in the food and baking sectors would align well with The Bakeking's content. His expertise and authentic presentation make him suitable for collaborations that emphasize quality ingredients, baking tools, and dessert recipes.
Frequently asked questions
How many Instagram followers does @the_bakeking have?
As of July 2026, @the_bakeking has 550,820 followers (551K) on Instagram, follows 1,095 accounts, and has published 1,190 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @the_bakeking?
Verified contact details for @the_bakeking β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @the_bakeking's contact info β free trial β
How much does @the_bakeking charge for a sponsored post?
@the_bakeking sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @the_bakeking's net worth?
@the_bakeking's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 551K followers and a premium price tier in baking, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @the_bakeking have fake followers?
Zaver's AI authenticity check scores @the_bakeking 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @the_bakeking?
@the_bakeking's 551K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @the_bakeking's report on Zaver.
Which influencers are similar to @the_bakeking?
Zaver lists comparable baking creators in United Kingdom in the "Influencers like @the_bakeking" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
The Bakeking has 550,820 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
The collaboration pricing falls under the premium tier, but specific rates may vary.
What is the content niche?
The primary niche is baking, with secondary niches including desserts, recipes, and food.
Influencers like @the_bakeking
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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