Data updated: July 2026
Matty ✓
@mattyedgell · Instagram · UK · baking
About Matty
@mattyedgell's followers & following
@mattyedgell currently has 459,478 followers on Instagram and follows 807 accounts, a follower-to-following ratio of 569.37. That places the account in the mid tier of baking creators.
@mattyedgell's content
@mattyedgell has published 322 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under baking, recipes, desserts, cooking. Bio: “🍰Great British Bake Off Winner 2023 🥐Free, easy to follow recipes & tips 📧 vicky@beccabarrmanagement.co.uk ⬇️ Matty Baking Academy, Bakew…”
AI quality check on @mattyedgell
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mattyedgell's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mattyedgell's audience
Audience snapshot
30% male · 70% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Matty?
Frequently asked questions
How many Instagram followers does @mattyedgell have?
As of July 2026, @mattyedgell has 459,478 followers (459K) on Instagram, follows 807 accounts, and has published 322 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mattyedgell?
Verified contact details for @mattyedgell — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mattyedgell's contact info — free trial →
How much does @mattyedgell charge for a sponsored post?
@mattyedgell sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mattyedgell's net worth?
@mattyedgell's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 459K followers and a premium price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mattyedgell have fake followers?
Zaver's AI authenticity check scores @mattyedgell 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mattyedgell?
@mattyedgell's 459K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mattyedgell's report on Zaver.
Which influencers are similar to @mattyedgell?
Zaver lists comparable baking creators in United Kingdom in the "Influencers like @mattyedgell" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
