Data updated: July 2026
Melissa & Doug ✓
@melissaanddougtoys · Instagram · US · toys
About Melissa & Doug
Melissa & Doug is a lifestyle creator on Instagram, focusing on the niche of toys and related products. With a follower count of 400,389, they produce a variety of content including static posts, reels, carousels, and stories. Their messaging emphasizes purposeful play and supporting child development through imaginative and high-quality products. The creator's content is designed to be wholesome and family-friendly, appealing to parents and caregivers who prioritize educational and kid-safe options. Some content may require brand review.
@melissaanddougtoys's followers & following
@melissaanddougtoys currently has 400,389 followers on Instagram and follows 3,677 accounts, a follower-to-following ratio of 108.89. That places the account in the mid tier of toys creators.
@melissaanddougtoys's content
@melissaanddougtoys has published 2,775 posts to date, working across static-posts, reels, carousels, stories. The account's content is classified under toys, baby-products, kids-education, parenting, family. Bio: “Purposeful play sparked by a child’s imagination✨ Kid-powered, open-ended, high-quality🌳 Supporting the whole child while building skills f…”
AI quality check on @melissaanddougtoys
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@melissaanddougtoys's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@melissaanddougtoys's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Melissa & Doug shows a balanced gender skew, with an even distribution between male and female followers. The primary age demographic is 25-34 years old, and the top geographic location for their audience is the United States.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Melissa & Doug?
Brands that align with Melissa & Doug should focus on toys, baby products, and educational resources. Given the creator's emphasis on family-friendly and educational content, partnerships with brands that promote child development and wholesome play experiences would be a suitable fit.
Frequently asked questions
How many Instagram followers does @melissaanddougtoys have?
As of July 2026, @melissaanddougtoys has 400,389 followers (400K) on Instagram, follows 3,677 accounts, and has published 2,775 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @melissaanddougtoys?
Verified contact details for @melissaanddougtoys — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @melissaanddougtoys's contact info — free trial →
How much does @melissaanddougtoys charge for a sponsored post?
@melissaanddougtoys sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @melissaanddougtoys's net worth?
@melissaanddougtoys's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 400K followers and a premium price tier in toys, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @melissaanddougtoys have fake followers?
Zaver's AI authenticity check scores @melissaanddougtoys 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @melissaanddougtoys?
@melissaanddougtoys's 400K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @melissaanddougtoys's report on Zaver.
Which influencers are similar to @melissaanddougtoys?
Zaver lists comparable toys creators in United States in the "Influencers like @melissaanddougtoys" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 489 vetted toys creators with plain-English queries.
What is the follower count?
Melissa & Doug has 400,389 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
The primary niche is toys, with secondary niches including baby products, kids education, parenting, and family.
