Data updated: July 2026

Build-A-Bear Workshop🛸

@buildabear · Instagram · US · toys

Followers
813K
Following
632
Posts
3.4K

About Build-A-Bear Workshop🛸

Build-A-Bear Workshop🛸 is an entertainer on Instagram, focusing on the toy niche. With a follower count of 812,669, this creator shares content that emphasizes wholesome and heartwarming themes, appealing to a family-friendly audience. The creator's biography highlights a commitment to sharing bear hugs and memories since 1997, showcasing a nostalgic connection to their brand. Content formats include reels, static posts, carousels, and stories, which allows for diverse engagement with followers. Some content may require brand review.

@buildabear's followers & following

813K

@buildabear currently has 812,669 followers on Instagram and follows 632 accounts, a follower-to-following ratio of 1,285.87. That places the account in the macro tier of toys creators.

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@buildabear's content

3.4K

@buildabear has published 3,427 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under toys. Bio: “#BuildABear! Sharing bear hugs and memories since 1997. Find all #TheStuffYouLove right here❤️🧸”

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AI quality check on @buildabear

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@buildabear's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@buildabear's audience

Audience snapshot

50% male · 50% female

Core age group13-17

The audience is evenly split in gender, with a male skew of 0.5. The primary age demographic is 13-17, indicating a youthful audience. The top geographic location for followers is the United States.

Collaboration pricing

Price tierstandard

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Which brands fit Build-A-Bear Workshop🛸?

Brands that align with family-friendly themes, toys, and kids' fashion would fit well with Build-A-Bear Workshop🛸. The creator's focus on nostalgia and wholesome content makes them suitable for partnerships that emphasize emotional connections and joyful experiences.

Frequently asked questions

How many Instagram followers does @buildabear have?

As of July 2026, @buildabear has 812,669 followers (813K) on Instagram, follows 632 accounts, and has published 3,427 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @buildabear?

Verified contact details for @buildabear — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @buildabear's contact info — free trial →

How much does @buildabear charge for a sponsored post?

@buildabear sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @buildabear's net worth?

@buildabear's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 813K followers and a standard price tier in toys, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @buildabear have fake followers?

Zaver's AI authenticity check scores @buildabear 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @buildabear?

@buildabear's 813K followers skew 50% male / 50% female, core age group 13-17. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @buildabear's report on Zaver.

Which influencers are similar to @buildabear?

Zaver lists comparable toys creators in United States in the "Influencers like @buildabear" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 489 vetted toys creators with plain-English queries.

What is the follower count?

Build-A-Bear Workshop🛸 has a follower count of 812,669.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

The estimated price tier for collaborations is standard, though pricing may vary based on specific campaign details.

What is the content niche?

The primary niche for this creator is toys, with additional focus on kids' fashion and baby products.