Data updated: July 2026
MATTEL ✓
@mattel · Instagram · US · toys
About MATTEL
@mattel's followers & following
@mattel currently has 994,478 followers on Instagram and follows 374 accounts, a follower-to-following ratio of 2,659.03. That places the account in the macro tier of toys creators.
@mattel's content
@mattel has published 1,085 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under toys, baby-products, family. Bio: “We empower generations to explore the wonder of childhood and reach their full potential! #MATTEL”
AI quality check on @mattel
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mattel's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mattel's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit MATTEL?
Frequently asked questions
How many Instagram followers does @mattel have?
As of July 2026, @mattel has 994,478 followers (994K) on Instagram, follows 374 accounts, and has published 1,085 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mattel?
Verified contact details for @mattel — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mattel's contact info — free trial →
How much does @mattel charge for a sponsored post?
@mattel sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mattel's net worth?
@mattel's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 994K followers and a elite price tier in toys, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mattel have fake followers?
Zaver's AI authenticity check scores @mattel 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mattel?
@mattel's 994K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mattel's report on Zaver.
Which influencers are similar to @mattel?
Zaver lists comparable toys creators in United States in the "Influencers like @mattel" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 489 vetted toys creators with plain-English queries.
