Data updated: July 2026
Betty Crocker ✓
@bettycrocker · Instagram · Minneapolis, US · baking
About Betty Crocker
Betty Crocker is a chef and expert in the baking niche, known for her engaging content on Instagram. With a follower count of 536,342, she shares a variety of recipes, desserts, and baking tutorials. Her content is characterized by a wholesome and family-friendly vibe, making it accessible and appealing to a wide audience. Betty's informative and promotional tone, combined with her high authenticity and content quality scores, enhances her reputation as a trusted source in the culinary space. Some content may require brand review.
@bettycrocker's followers & following
@bettycrocker currently has 536,342 followers on Instagram and follows 1,130 accounts, a follower-to-following ratio of 474.64. That places the account in the macro tier of baking creators.
@bettycrocker's content
@bettycrocker has published 297 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under baking, recipes, desserts, food. Bio: “the official page of the queen of baking 🍰”
AI quality check on @bettycrocker
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bettycrocker's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bettycrocker's audience
Audience snapshot
40% male · 60% female
Core age group25-34
Betty Crocker's audience primarily consists of individuals aged 25-34, with a slight male skew of 0.4. The top geographical location of her followers is the United States, indicating a strong domestic presence.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Betty Crocker?
Brands in the food and baking sectors would find a suitable partner in Betty Crocker. Her expertise and established reputation in baking make her an ideal fit for collaborations focused on recipes, kitchen products, and family-oriented food experiences.
Frequently asked questions
How many Instagram followers does @bettycrocker have?
As of July 2026, @bettycrocker has 536,342 followers (536K) on Instagram, follows 1,130 accounts, and has published 297 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bettycrocker?
Verified contact details for @bettycrocker — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bettycrocker's contact info — free trial →
How much does @bettycrocker charge for a sponsored post?
@bettycrocker sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bettycrocker's net worth?
@bettycrocker's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 536K followers and a premium price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bettycrocker have fake followers?
Zaver's AI authenticity check scores @bettycrocker 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bettycrocker?
@bettycrocker's 536K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bettycrocker's report on Zaver.
Which influencers are similar to @bettycrocker?
Zaver lists comparable baking creators in United States in the "Influencers like @bettycrocker" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Betty Crocker has 536,342 followers.
What is the engagement rate?
The engagement rate for Betty Crocker is not available.
What is the collaboration pricing?
Betty Crocker is in the premium price tier for collaborations.
What is the content niche?
Betty Crocker primarily focuses on baking, with secondary niches in recipes, desserts, and food.
