Data updated: July 2026
theBalm Cosmetics ✓
@thebalm · Instagram · US · makeup
About theBalm Cosmetics
@thebalm's followers & following
@thebalm currently has 2,311,712 followers on Instagram and follows 2,172 accounts, a follower-to-following ratio of 1,064.32. That places the account in the mega tier of makeup creators.
@thebalm's content
@thebalm has published 6,289 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under makeup, skincare, beauty-tips.
AI quality check on @thebalm
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@thebalm's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@thebalm's audience
Audience snapshot
20% male · 80% female
Core age group25-34
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit theBalm Cosmetics?
Frequently asked questions
How many Instagram followers does @thebalm have?
As of July 2026, @thebalm has 2,311,712 followers (2.3M) on Instagram, follows 2,172 accounts, and has published 6,289 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @thebalm?
Verified contact details for @thebalm — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thebalm's contact info — free trial →
How much does @thebalm charge for a sponsored post?
@thebalm sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @thebalm's net worth?
@thebalm's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 2.3M followers and a elite price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @thebalm have fake followers?
Zaver's AI authenticity check scores @thebalm 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @thebalm?
@thebalm's 2.3M followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @thebalm's report on Zaver.
Which influencers are similar to @thebalm?
Zaver lists comparable makeup creators in United States in the "Influencers like @thebalm" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
