Data updated: July 2026
Serena & Lily ✓
@serenaandlily · Instagram · US · home-decor
About Serena & Lily
Serena & Lily is a lifestyle creator on Instagram, focusing on home decor, interior design, and design. With a follower count of 1,260,781, they engage a substantial audience through various content formats, including reels, static posts, carousels, and stories. Their biography highlights a commitment to decorating and celebrating well-loved homes, reflecting a sophisticated and family-friendly aesthetic. The creator maintains a high authenticity score of 0.98 and a content quality score of 0.92, indicating a strong alignment with their niche. Some content may require brand review.
@serenaandlily's followers & following
@serenaandlily currently has 1,260,781 followers on Instagram and follows 3,898 accounts, a follower-to-following ratio of 323.44. That places the account in the mega tier of home-decor creators.
@serenaandlily's content
@serenaandlily has published 7,045 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under home-decor, interior-design, design. Bio: “We decorate and celebrate well-loved homes. Tag us @serenaandlily.”
AI quality check on @serenaandlily
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@serenaandlily's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@serenaandlily's audience
Audience snapshot
35% male · 65% female
Core age group35-44
The audience skews slightly male at 0.35, with a primary age range of 35-44. The top geographic location is the United States, suggesting a focus on a mature demographic interested in home decor and design.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Serena & Lily?
Brands in the home decor, interior design, and lifestyle sectors would align well with Serena & Lily. Their sophisticated and clean aesthetic, combined with a family-friendly approach, makes them suitable for brands looking to reach an audience interested in home improvement and lifestyle enhancement.
Frequently asked questions
How many Instagram followers does @serenaandlily have?
As of July 2026, @serenaandlily has 1,260,781 followers (1.3M) on Instagram, follows 3,898 accounts, and has published 7,045 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @serenaandlily?
Verified contact details for @serenaandlily — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @serenaandlily's contact info — free trial →
How much does @serenaandlily charge for a sponsored post?
@serenaandlily sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @serenaandlily's net worth?
@serenaandlily's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.3M followers and a elite price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @serenaandlily have fake followers?
Zaver's AI authenticity check scores @serenaandlily 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @serenaandlily?
@serenaandlily's 1.3M followers skew 35% male / 65% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @serenaandlily's report on Zaver.
Which influencers are similar to @serenaandlily?
Zaver lists comparable home-decor creators in United States in the "Influencers like @serenaandlily" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Serena & Lily has 1,260,781 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite.
What is the content niche?
The primary niche is home decor, with secondary niches in interior design and design.
