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Craig & Shaun McAnuff ✓
@originalflava · Instagram · food · United Kingdom
- Followers
- 249,409
- Posts
- 4,293
- Niche
- food
- Based in
- United Kingdom
Public data as observed July 2026 · figures change — verify on the original profile
About Craig & Shaun McAnuff
Craig and Shaun McAnuff, known as Original Flava, are chefs based in the UK with a focus on food, cooking, and recipes. With a follower count of 249,409 on Instagram, they share a variety of content formats including reels, static posts, carousels, and stories. Their approach is characterized by authenticity and relatability, appealing to an audience that appreciates how-to guides and personal storytelling. Some content may require brand review.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Followers & content
@originalflava currently has 249,409 followers on Instagram and follows 2,302 accounts, a follower-to-following ratio of 108.34. That places the account in the mid tier of food creators.
@originalflava has published 4,293 posts to date, working across reels, static-posts, carousels, stories. The content is classified under food, cooking, recipes. Bio: “🙌🏾 900k+ across socials 📚 3x Best selling cookbooks ➡️ #originalflavacookbook #naturalflavabook 🍽️ @originalflavakitchen”
Audience
Audience snapshot
48% male · 52% female
Core age group25-34
The audience is predominantly male, with a slight skew of 0.48, and primarily falls within the 25-34 age range. The top geographic location for their followers is the United Kingdom, indicating a localized engagement.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Authenticity & quality
AI quality check on @originalflava
Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
Rankings
@originalflava's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
Estimated earning potential
Based on 249,409 public followers in food, a creator at this scale could earn an estimated $2,000–$5,000 per sponsored post.
Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.
Questions & answers
Frequently asked questions
Who is Craig & Shaun McAnuff?
Craig & Shaun McAnuff (@originalflava) is a food creator on Instagram based in United Kingdom with 249,409 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @originalflava have?
As of July 2026, @originalflava has 249,409 followers (249K) on Instagram, follows 2,302 accounts, and has published 4,293 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @originalflava?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details — email, phone and WhatsApp — where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.
How much does @originalflava charge for a sponsored post?
@originalflava sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.
What is @originalflava's net worth?
Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @originalflava. Based only on 249,409 public followers in food, a creator at this scale could earn an estimated $2,000–$5,000 per sponsored post — an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.
How old is @originalflava?
@originalflava's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: Craig & Shaun McAnuff is a food creator based in United Kingdom with 249,409 followers.
Does @originalflava have fake followers?
Zaver's AI authenticity check scores @originalflava 98/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.
Who follows @originalflava?
@originalflava's 249K followers skew 48% male / 52% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @originalflava's report on Zaver.
Which influencers are similar to @originalflava?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @originalflava" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
The creator has 249,409 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is standard, but pricing may vary.
What is the content niche?
The primary niche is food, with secondary niches in cooking and recipes.
Looking to work with creators like Craig & Shaun McAnuff?
Reach Craig & Shaun McAnuff directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.
About this result & your rights
- What this page is
- An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
- Where the data comes from
- Only @originalflava's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
- How current it is
- Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
- Estimates and AI-generated text
- Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data — Zaver holds no record of any creator's income or net worth. Narrative sections marked “AI summary” are machine-generated from the same public data and may contain inaccuracies.
- Independence
- Zaver is not affiliated with, sponsored by or endorsed by this creator, and no endorsement of any brand is implied. Names, handles and marks belong to their owners.
- Your rights as the creator
- You can ask us to correct, object to or remove this page at any time — no account needed: correct or remove this result. See how we handle creator data for the lawful basis and full details.
- Intended use
- For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.