Data updated: July 2026
Craig & Shaun McAnuff ✓
@originalflava · Instagram · UK · food
About Craig & Shaun McAnuff
Craig and Shaun McAnuff, known as Original Flava, are chefs based in the UK with a focus on food, cooking, and recipes. With a follower count of 249,409 on Instagram, they share a variety of content formats including reels, static posts, carousels, and stories. Their approach is characterized by authenticity and relatability, appealing to an audience that appreciates how-to guides and personal storytelling. Some content may require brand review.
@originalflava's followers & following
@originalflava currently has 249,409 followers on Instagram and follows 2,302 accounts, a follower-to-following ratio of 108.34. That places the account in the mid tier of food creators.
@originalflava's content
@originalflava has published 4,293 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under food, cooking, recipes. Bio: “🙌🏾 900k+ across socials 📚 3x Best selling cookbooks ➡️ #originalflavacookbook #naturalflavabook 🍽️ @originalflavakitchen”
AI quality check on @originalflava
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@originalflava's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@originalflava's audience
Audience snapshot
48% male · 52% female
Core age group25-34
The audience is predominantly male, with a slight skew of 0.48, and primarily falls within the 25-34 age range. The top geographic location for their followers is the United Kingdom, indicating a localized engagement.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Craig & Shaun McAnuff?
Brands in the food, cooking, and recipe sectors would align well with Original Flava's content. Their expertise as chefs and focus on authentic cooking experiences make them suitable partners for brands looking to connect with an engaged audience interested in culinary topics.
Frequently asked questions
How many Instagram followers does @originalflava have?
As of July 2026, @originalflava has 249,409 followers (249K) on Instagram, follows 2,302 accounts, and has published 4,293 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @originalflava?
Verified contact details for @originalflava — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @originalflava's contact info — free trial →
How much does @originalflava charge for a sponsored post?
@originalflava sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @originalflava's net worth?
@originalflava's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 249K followers and a standard price tier in food, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @originalflava have fake followers?
Zaver's AI authenticity check scores @originalflava 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @originalflava?
@originalflava's 249K followers skew 48% male / 52% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @originalflava's report on Zaver.
Which influencers are similar to @originalflava?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @originalflava" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
The creator has 249,409 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is standard, but pricing may vary.
What is the content niche?
The primary niche is food, with secondary niches in cooking and recipes.
