Data updated: July 2026
Fortnum & Mason ✓
@fortnums · Instagram · London, UK · food
About Fortnum & Mason
Fortnum & Mason is a lifestyle creator based in London, UK, with a strong focus on food, beverages, and luxury travel. With a follower count of 925,554, they engage their audience through various content formats, including reels, static posts, carousels, stories, and long-form videos. Their biography emphasizes a rich history since 1707, showcasing a commitment to extraordinary food and memorable experiences. Some content may require brand review.
@fortnums's followers & following
@fortnums currently has 925,554 followers on Instagram and follows 2,243 accounts, a follower-to-following ratio of 412.64. That places the account in the macro tier of food creators.
@fortnums's content
@fortnums has published 7,322 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under food, beverages, luxury-travel. Bio: “Home to extraordinary food, joy-giving things and unforgettable experiences since 1707. Now delivering to the EU.”
AI quality check on @fortnums
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@fortnums's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@fortnums's audience
Audience snapshot
45% male · 55% female
Core age group35-44
The audience skews slightly male at 45% and primarily falls within the 35-44 age range. The top geographic location is Great Britain, indicating a strong local following. This demographic suggests an interest in premium lifestyle content.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Fortnum & Mason?
Brands in the food, beverage, and luxury travel sectors align well with Fortnum & Mason's content. Their focus on high-quality experiences and sophisticated storytelling makes them an ideal partner for brands looking to target a discerning audience.
Frequently asked questions
How many Instagram followers does @fortnums have?
As of July 2026, @fortnums has 925,554 followers (926K) on Instagram, follows 2,243 accounts, and has published 7,322 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @fortnums?
Verified contact details for @fortnums — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @fortnums's contact info — free trial →
How much does @fortnums charge for a sponsored post?
@fortnums sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @fortnums's net worth?
@fortnums's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 926K followers and a elite price tier in food, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @fortnums have fake followers?
Zaver's AI authenticity check scores @fortnums 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @fortnums?
@fortnums's 926K followers skew 45% male / 55% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @fortnums's report on Zaver.
Which influencers are similar to @fortnums?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @fortnums" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
Fortnum & Mason has 925,554 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Fortnum & Mason is in the elite price tier, but pricing can vary based on specific collaboration details.
What is the content niche?
The primary niche is food, with secondary niches in beverages and luxury travel.
