Data updated: July 2026
Waitrose โ
@waitrose ยท Instagram ยท UK ยท food
About Waitrose
Waitrose is a lifestyle creator on Instagram, focusing on food-related content. With a follower count of 678,229, this account shares a variety of posts including recipes, deals, and restaurant reviews. The creator's content is characterized by an authentic and informative tone, appealing to food lovers in the UK. The account features a mix of static posts, reels, carousels, and stories, engaging a macro audience with a strong emphasis on family-friendly and wholesome themes. Some content may require brand review.
@waitrose's followers & following
@waitrose currently has 678,229 followers on Instagram and follows 655 accounts, a follower-to-following ratio of 1,035.46. That places the account in the macro tier of food creators.
@waitrose's content
@waitrose has published 4,108 posts to date, working across static-posts, reels, carousels, stories. The account's content is classified under food, recipes, deals-offers, restaurant-reviews. Bio: โThe home of food lovers! ๐ Give us a follow and get stuck into tasty recipes, offers & foodie inspoย you wonโt want to miss ๐๐โ
AI quality check on @waitrose
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@waitrose's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@waitrose's audience
Audience snapshot
50% male ยท 50% female
Core age group35-44
The audience is evenly split in gender, with a skew towards individuals aged 35-44. The primary geographic location of followers is the United Kingdom, indicating a localized engagement with the content.
Collaboration pricing
Pricing varies by deliverable and season.
Get the AI fair-price estimate โ free trialWhich brands fit Waitrose?
Brands in the food and lifestyle sectors would align well with Waitrose, given the creator's focus on recipes, offers, and restaurant reviews. Collaborations could leverage the authentic and informative tone to promote products and services that resonate with food enthusiasts.
Frequently asked questions
How many Instagram followers does @waitrose have?
As of July 2026, @waitrose has 678,229 followers (678K) on Instagram, follows 655 accounts, and has published 4,108 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @waitrose?
Verified contact details for @waitrose โ including business email where available โ are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @waitrose's contact info โ free trial โ
How much does @waitrose charge for a sponsored post?
Creator rates vary by deliverable, season and campaign scope. Zaver's AI pricing model estimates a fair per-post price range for @waitrose from follower scale, engagement and niche benchmarks. Get the AI fair-price estimate โ
What is @waitrose's net worth?
@waitrose's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 678K followers in food, brand collaborations are a meaningful income stream โ Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ
Does @waitrose have fake followers?
Zaver's AI authenticity check scores @waitrose 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ
Who follows @waitrose?
@waitrose's 678K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns โ age bands, gender split and country-level distribution โ are part of @waitrose's report on Zaver.
Which influencers are similar to @waitrose?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @waitrose" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
Waitrose has a follower count of 678,229.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing varies, and Zaver estimates it based on the creator's metrics.
What is the content niche?
The primary niche is food, with secondary niches including recipes, deals-offers, and restaurant-reviews.
