Data updated: July 2026
White's Mercantile ✓
@whitesmercantile · Instagram · Nashville, US · home-decor
About White's Mercantile
White's Mercantile is a lifestyle creator based in Nashville, Tennessee, focusing on home decor and interior design. With a follower count of 110,745, they present a curated aesthetic that appeals to modern tastemakers. The creator shares a variety of content formats, including static posts, carousels, stories, and reels, showcasing their entrepreneurial spirit and passion for design. Some content may require brand review.
@whitesmercantile's followers & following
@whitesmercantile currently has 110,745 followers on Instagram and follows 445 accounts, a follower-to-following ratio of 248.87. That places the account in the mid tier of home-decor creators.
@whitesmercantile's content
@whitesmercantile has published 4,301 posts to date, working across static-posts, carousels, stories, reels. The account's content is classified under home-decor, interior-design. Bio: “Welcome! We are a general store for the modern day tastemaker! We are so excited to serve you at any of our 5 locations! Xo @hollyaudreywi…”
AI quality check on @whitesmercantile
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@whitesmercantile's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@whitesmercantile's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, indicating a young adult demographic. Gender distribution is balanced, with a 50% male skew. The top geographical location for followers is the United States, suggesting a strong domestic presence.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit White's Mercantile?
Brands in the home decor and lifestyle sectors would align well with White's Mercantile, given their focus on aesthetic and sophisticated design. Collaborations could leverage the creator's expertise in interior design to promote products that resonate with their audience's tastes.
Frequently asked questions
How many Instagram followers does @whitesmercantile have?
As of July 2026, @whitesmercantile has 110,745 followers (111K) on Instagram, follows 445 accounts, and has published 4,301 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @whitesmercantile?
Verified contact details for @whitesmercantile — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @whitesmercantile's contact info — free trial →
How much does @whitesmercantile charge for a sponsored post?
@whitesmercantile sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @whitesmercantile's net worth?
@whitesmercantile's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 111K followers and a standard price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @whitesmercantile have fake followers?
Zaver's AI authenticity check scores @whitesmercantile 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @whitesmercantile?
@whitesmercantile's 111K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @whitesmercantile's report on Zaver.
Which influencers are similar to @whitesmercantile?
Zaver lists comparable home-decor creators in United States in the "Influencers like @whitesmercantile" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
White's Mercantile has 110,745 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the standard tier.
What is the content niche?
The primary niche is home decor, with a secondary focus on interior design.
