Data updated: July 2026
Under Armour ✓
@underarmour · Instagram · US · sports
About Under Armour
Under Armour is a prominent Instagram creator known for its focus on sports, fitness, and gym-related content. With a follower count of 8,119,121, it falls into the mega category, indicating a substantial reach. The creator engages audiences through various formats, including reels, static posts, carousels, stories, and long-form videos. The content is characterized by an aspirational and motivational vibe, aiming to empower followers. Some content may require brand review.
@underarmour's followers & following
@underarmour currently has 8,119,121 followers on Instagram and follows 894 accounts, a follower-to-following ratio of 9,081.79. That places the account in the mega tier of sports creators.
@underarmour's content
@underarmour has published 4,492 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under sports, fitness, gym. Bio: “Under Armour makes you better. #ProtectThisHouse”
AI quality check on @underarmour
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@underarmour's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@underarmour's audience
Audience snapshot
50% male · 50% female
Core age group18-24
The audience is evenly split between genders, with a 50% male and 50% female skew. The primary age demographic is 18-24, and the top geographical location for followers is the United States. This suggests a young and balanced audience interested in sports and fitness.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Under Armour?
Brands in the sports, fitness, and wellness sectors are well-suited for collaboration with Under Armour. The creator's strong emphasis on empowerment and motivation aligns with brands that promote active lifestyles and personal improvement.
Frequently asked questions
How many Instagram followers does @underarmour have?
As of July 2026, @underarmour has 8,119,121 followers (8.1M) on Instagram, follows 894 accounts, and has published 4,492 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @underarmour?
Verified contact details for @underarmour — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @underarmour's contact info — free trial →
How much does @underarmour charge for a sponsored post?
@underarmour sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @underarmour's net worth?
@underarmour's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 8.1M followers and a premium price tier in sports, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @underarmour have fake followers?
Zaver's AI authenticity check scores @underarmour 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @underarmour?
@underarmour's 8.1M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @underarmour's report on Zaver.
Which influencers are similar to @underarmour?
Zaver lists comparable sports creators in United States in the "Influencers like @underarmour" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 42,421 vetted sports creators with plain-English queries.
What is the follower count?
Under Armour has a follower count of 8,119,121.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium, though specific pricing may vary.
What is the content niche?
Under Armour primarily focuses on sports, with secondary niches in fitness and gym.
