Data updated: July 2026
Tom Hetherington ✓
@tomeatscake · Instagram · US · baking
About Tom Hetherington
Tom Hetherington, known as tomeatscake on Instagram, is a lifestyle creator with a focus on baking. With a follower count of 33,074, he shares his passion for baking alongside his interests in travel, running, and outdoor adventures. As an architect based in the US, Tom combines his professional insights with personal storytelling, creating relatable and entertaining content. His posts include a variety of formats such as reels, static posts, stories, and carousels, appealing to a diverse audience. Some content may require brand review.
@tomeatscake's followers & following
@tomeatscake currently has 33,074 followers on Instagram and follows 1,359 accounts, a follower-to-following ratio of 24.34. That places the account in the micro tier of baking creators.
@tomeatscake's content
@tomeatscake has published 474 posts to date, working across reels, static-posts, stories, carousels. The account's content is classified under baking, baking, travel, running, mountains. Bio: “• Scotsman in NYC • Christmas #GBBO 2019 / Series 8 • Architect / Adventurer • Marathons x 17 • Skiing ✉️ tom@tomeatscake.com 🌈 🏳️🌈”
AI quality check on @tomeatscake
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@tomeatscake's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@tomeatscake's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Tom's audience displays a balanced gender distribution and skews towards the 25-34 age range. The majority of his followers are located in the US, indicating a strong domestic engagement which aligns with his lifestyle and content themes.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Tom Hetherington?
Brands in the baking, travel, and lifestyle sectors would find a suitable partner in Tom. His authentic and relatable content style resonates well with audiences interested in culinary experiences, adventure travel, and active lifestyles, making him a strategic choice for collaborations in these areas.
Frequently asked questions
How many Instagram followers does @tomeatscake have?
As of July 2026, @tomeatscake has 33,074 followers (33K) on Instagram, follows 1,359 accounts, and has published 474 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @tomeatscake?
Verified contact details for @tomeatscake — including business email where available — are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @tomeatscake's contact info — free trial →
How much does @tomeatscake charge for a sponsored post?
@tomeatscake sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @tomeatscake's net worth?
@tomeatscake's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 33K followers and a standard price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @tomeatscake have fake followers?
Zaver's AI authenticity check scores @tomeatscake 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @tomeatscake?
@tomeatscake's 33K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @tomeatscake's report on Zaver.
Which influencers are similar to @tomeatscake?
Zaver lists comparable baking creators in United States in the "Influencers like @tomeatscake" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Tom has 33,074 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Tom is in the standard price tier for collaborations.
What is the content niche?
His primary niche is baking, with secondary niches including travel, running, and mountains.
