Data updated: July 2026
Helena Yohannes ✓
@thereal_helena · Instagram · US · makeup
About Helena Yohannes
Helena Yohannes, known as thereal_helena on Instagram, is a lifestyle creator and entrepreneur based in the United States. With a focus on makeup, beauty tips, and fashion, she has cultivated a following of 28,341 individuals. Helena engages her audience through various content formats, including reels, static posts, and stories. Her biography highlights her role as a co-founder of two cosmetics brands and her recognition as a two-time selection in Oprah’s Favorite Things. Some content may require brand review.
@thereal_helena's followers & following
@thereal_helena currently has 28,341 followers on Instagram and follows 2,127 accounts, a follower-to-following ratio of 13.32. That places the account in the micro tier of makeup creators.
@thereal_helena's content
@thereal_helena has published 942 posts to date, working across reels, static-posts, stories. The account's content is classified under makeup, beauty-tips, fashion. Bio: “💕Arsema’s mom & her stylist 💄Co-Founder @241cosmetics @fevenandhelena 👜 @bloomingdales 🤩2x @oprah’s Favorite Things 🇪🇷 📍LA”
AI quality check on @thereal_helena
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@thereal_helena's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@thereal_helena's audience
Audience snapshot
20% male · 80% female
Core age group25-34
Helena's audience skews predominantly female, with a notable age demographic of 25-34 years. The majority of her followers are located in the United States, indicating a strong domestic engagement.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Helena Yohannes?
Brands in the beauty and fashion sectors align well with Helena's content, given her expertise in makeup and lifestyle. Her entrepreneurial background and established presence in the cosmetics industry make her a suitable partner for brands looking to reach a micro-influencer audience.
Frequently asked questions
How many Instagram followers does @thereal_helena have?
As of July 2026, @thereal_helena has 28,341 followers (28K) on Instagram, follows 2,127 accounts, and has published 942 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @thereal_helena?
Verified contact details for @thereal_helena — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thereal_helena's contact info — free trial →
How much does @thereal_helena charge for a sponsored post?
@thereal_helena sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @thereal_helena's net worth?
@thereal_helena's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 28K followers and a premium price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @thereal_helena have fake followers?
Zaver's AI authenticity check scores @thereal_helena 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @thereal_helena?
@thereal_helena's 28K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @thereal_helena's report on Zaver.
Which influencers are similar to @thereal_helena?
Zaver lists comparable makeup creators in United States in the "Influencers like @thereal_helena" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Helena has 28,341 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Helena falls within the premium price tier for collaborations.
What is the content niche?
Her primary niche is makeup, with secondary niches in beauty tips and fashion.
