Data updated: July 2026
Gemma Bray Founder of TOM ✓
@the_organised_mum · Instagram · UK · home-decor
About Gemma Bray Founder of TOM
Gemma Bray, known as the_organised_mum, is a lifestyle creator and coach based in the UK. As the founder of The Organised Method, she focuses on home decor, self-improvement, and family-oriented content. With a follower count of 353,733, she engages her audience through various formats, including reels, static posts, carousels, stories, and long-form videos. Her approach emphasizes authenticity and support, aiming to help her followers navigate challenges related to home organization and personal growth. Some content may require brand review.
@the_organised_mum's followers & following
@the_organised_mum currently has 353,733 followers on Instagram and follows 265 accounts, a follower-to-following ratio of 1,334.84. That places the account in the mid tier of home-decor creators.
@the_organised_mum's content
@the_organised_mum has published 1,498 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under home-decor, self-improvement, family. Bio: “Founder @the_organised_method Helping you unpick the guilt & perfectionism to discover what works for YOUR home Start here ⬇️”
AI quality check on @the_organised_mum
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@the_organised_mum's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@the_organised_mum's audience
Audience snapshot
20% male · 80% female
Core age group25-34
The audience primarily consists of women, with a slight male skew of 0.2. The age demographic is predominantly 25-34 years old, with the top geographic location being Great Britain. This suggests a focused engagement within a specific age group and region.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Gemma Bray Founder of TOM?
Brands in the home decor, self-improvement, and family sectors may align well with Gemma's content. Her authentic and supportive tone resonates with audiences seeking practical advice and inspiration for home organization and personal development.
Frequently asked questions
How many Instagram followers does @the_organised_mum have?
As of July 2026, @the_organised_mum has 353,733 followers (354K) on Instagram, follows 265 accounts, and has published 1,498 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @the_organised_mum?
Verified contact details for @the_organised_mum — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @the_organised_mum's contact info — free trial →
How much does @the_organised_mum charge for a sponsored post?
@the_organised_mum sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @the_organised_mum's net worth?
@the_organised_mum's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 354K followers and a standard price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @the_organised_mum have fake followers?
Zaver's AI authenticity check scores @the_organised_mum 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @the_organised_mum?
@the_organised_mum's 354K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @the_organised_mum's report on Zaver.
Which influencers are similar to @the_organised_mum?
Zaver lists comparable home-decor creators in United Kingdom in the "Influencers like @the_organised_mum" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Gemma has 353,733 followers.
What is the engagement rate?
The engagement rate is currently unavailable.
What is the collaboration pricing?
Gemma falls into the standard price tier; however, pricing may vary based on specific collaboration details.
What is the content niche?
Her primary niche is home decor, with secondary focuses on self-improvement and family.
