Data updated: July 2026
Dunelm ✓
@dunelmuk · Instagram · UK · home-decor
About Dunelm
Dunelm is a lifestyle creator on Instagram, specializing in home decor and interior design. With a follower count of 1,090,648, Dunelm has established a significant presence in the home goods sector. The content includes a variety of formats such as reels, static posts, carousels, and stories, all aimed at providing inspiration and information about home furnishings. The creator's biography emphasizes a comprehensive shopping experience, positioning Dunelm as a go-to resource for home essentials. Some content may require brand review.
@dunelmuk's followers & following
@dunelmuk currently has 1,090,648 followers on Instagram and follows 1,700 accounts, a follower-to-following ratio of 641.56. That places the account in the mega tier of home-decor creators.
@dunelmuk's content
@dunelmuk has published 3,834 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under home-decor, interior-design. Bio: “Find everything you want under one roof at Dunelm, The Home of Homes.”
AI quality check on @dunelmuk
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@dunelmuk's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@dunelmuk's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience for Dunelm skews evenly in gender, with a notable focus on the 25-34 age group. The primary geographic location is the UK, indicating a strong local engagement and relevance in the home decor market.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Dunelm?
Brands in the home decor and interior design sectors are well-suited for collaboration with Dunelm. The creator's focus on family-friendly and aspirational content aligns well with brands looking to promote products that enhance home living and aesthetics.
Frequently asked questions
How many Instagram followers does @dunelmuk have?
As of July 2026, @dunelmuk has 1,090,648 followers (1.1M) on Instagram, follows 1,700 accounts, and has published 3,834 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @dunelmuk?
Verified contact details for @dunelmuk — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @dunelmuk's contact info — free trial →
How much does @dunelmuk charge for a sponsored post?
@dunelmuk sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @dunelmuk's net worth?
@dunelmuk's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.1M followers and a standard price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @dunelmuk have fake followers?
Zaver's AI authenticity check scores @dunelmuk 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @dunelmuk?
@dunelmuk's 1.1M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @dunelmuk's report on Zaver.
Which influencers are similar to @dunelmuk?
Zaver lists comparable home-decor creators in United Kingdom in the "Influencers like @dunelmuk" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Dunelm has a follower count of 1,090,648.
What is the engagement rate?
The engagement rate for Dunelm is currently not available.
What is the collaboration pricing?
Dunelm is in the standard price tier, but pricing may vary based on specific collaboration details.
What is the content niche?
Dunelm primarily focuses on home decor, with a secondary niche in interior design.
