Data updated: July 2026
SoFi ✓
@sofi · Instagram · US · personal-finance
About SoFi
SoFi is a financial advisor and expert in personal finance, with a focus on investing, banking, and loans. With a follower count of 209,762, SoFi engages a mid-sized audience on Instagram through a variety of content formats, including static posts, stories, carousels, and reels. The creator's professional and authoritative vibe is complemented by an informative and formal tone, appealing to users seeking financial guidance. Some content may require brand review.
@sofi's followers & following
@sofi currently has 209,762 followers on Instagram and follows 1,049 accounts, a follower-to-following ratio of 199.96. That places the account in the mid tier of personal-finance creators.
@sofi's content
@sofi has published 1,908 posts to date, working across static-posts, stories, carousels, reels. The account's content is classified under personal-finance, investing, banking, loans. Bio: “💰Bank, Borrow, and Invest all in one app! 🤝Need Support? Send us a DM 🔒Please don’t share account info or SSN 💸NMLS 696891”
AI quality check on @sofi
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@sofi's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@sofi's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience skews evenly in gender and primarily falls within the 25-34 age range. The top geographic location for followers is the United States, suggesting a focus on a young adult demographic interested in financial topics.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit SoFi?
SoFi is well-suited for brands in the financial sector, including those focused on personal finance, investing, and banking products. The creator's expertise and authoritative presence make them a fitting partner for brands aiming to reach an audience interested in financial literacy and services.
Frequently asked questions
How many Instagram followers does @sofi have?
As of July 2026, @sofi has 209,762 followers (210K) on Instagram, follows 1,049 accounts, and has published 1,908 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @sofi?
Verified contact details for @sofi — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @sofi's contact info — free trial →
How much does @sofi charge for a sponsored post?
@sofi sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @sofi's net worth?
@sofi's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 210K followers and a premium price tier in personal-finance, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @sofi have fake followers?
Zaver's AI authenticity check scores @sofi 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @sofi?
@sofi's 210K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @sofi's report on Zaver.
Which influencers are similar to @sofi?
Zaver lists comparable personal-finance creators in United States in the "Influencers like @sofi" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 6,236 vetted personal-finance creators with plain-English queries.
What is the follower count?
SoFi has 209,762 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
SoFi is estimated to be in the premium price tier for collaborations.
What is the content niche?
SoFi primarily focuses on personal finance, with secondary niches in investing, banking, and loans.
