Data updated: July 2026
Old House Journal β
@oldhouseonline Β· Instagram Β· US Β· home-decor
About Old House Journal
Old House Journal is a micro-creator on Instagram, dedicated to educating followers about the preservation of old homes. With a focus on home decor, interior design, and historical narratives, the creator leverages a wealth of knowledge accumulated over 50 years. The content is characterized by an educational and informative tone, often incorporating storytelling elements that resonate with audiences interested in the craftsmanship and character of historical architecture. The creator utilizes various formats, including carousels and reels, to engage and inform their audience effectively.
@oldhouseonline's followers & following
@oldhouseonline currently has 30,825 followers on Instagram and follows 3,875 accounts, a follower-to-following ratio of 7.95. That places the account in the micro tier of home-decor creators.
@oldhouseonline's content
@oldhouseonline has published 1,237 posts to date, working across carousels, static-posts, text-posts, reels. The account's content is classified under home-decor, interior-design, history. Bio: βFor 50 years, Old House Journal has been the go-to source for preserving the character and craftsmanship of old homes. Join us in celebratinβ¦β
AI quality check on @oldhouseonline
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@oldhouseonline's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@oldhouseonline's audience
Audience snapshot
55% male Β· 45% female
Core age group45-54
The audience of Old House Journal is predominantly male, with a skew of 0.55. The primary age demographic is 45-54, indicating a mature audience. The top geographical location is the United States, suggesting a strong national following.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Old House Journal?
Brands that align with Old House Journal typically focus on home decor, historical preservation, and educational content. Collaborations with companies offering products or services in these areas would likely resonate well with the creator's audience, given their shared interests in home aesthetics and history.
Frequently asked questions
How many Instagram followers does @oldhouseonline have?
As of July 2026, @oldhouseonline has 30,825 followers (31K) on Instagram, follows 3,875 accounts, and has published 1,237 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @oldhouseonline?
Verified contact details for @oldhouseonline β including business email where available β are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @oldhouseonline's contact info β free trial β
How much does @oldhouseonline charge for a sponsored post?
@oldhouseonline sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @oldhouseonline's net worth?
@oldhouseonline's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 31K followers and a premium price tier in home-decor, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @oldhouseonline have fake followers?
Zaver's AI authenticity check scores @oldhouseonline 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @oldhouseonline?
@oldhouseonline's 31K followers skew 55% male / 45% female, core age group 45-54. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @oldhouseonline's report on Zaver.
Which influencers are similar to @oldhouseonline?
Zaver lists comparable home-decor creators in United States in the "Influencers like @oldhouseonline" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Old House Journal has a follower count of 30,825.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is home decor, with secondary niches in interior design and history.
Influencers like @oldhouseonline
Sarah Christine Butler122K followers
Phillips Collection123K followers
ππ’ππ‘ππ₯π₯π π¨π₯π’π―ππ«π¨π¬β’ ππ¨π§πππ§π ππ«ππππ¨π«β122K followers
Courtney Vettel | Vintage Styleβ113K followers
Michelle Janeen | Style, Home, Life123K followers
TUSHY Bidetβ122K followers
Artefactoβ123K followers
CHRISTINE BARRACOβ123K followers