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Data updated: July 2026

Leo Sum βœ“

@leosum1111 Β· Instagram Β· HK Β· baking

Followers
115K
Following
4.4K
Posts
263

About Leo Sum

Leo Sum is a chef based in Hong Kong, specializing in baking and desserts. With a follower count of 114,914, she shares her expertise through various content formats, including reels, long-form videos, and static posts. Her Instagram biography highlights her role as a pastry chef and her passion for dessert breads. Leo's content is characterized by a wholesome and authentic vibe, often educational and inspirational in tone. Some content may require brand review.

@leosum1111's followers & following

115K

@leosum1111 currently has 114,914 followers on Instagram and follows 4,384 accounts, a follower-to-following ratio of 26.21. That places the account in the mid tier of baking creators.

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@leosum1111's content

263

@leosum1111 has published 263 posts to date, working across reels, long-form-video, static-posts, carousels, stories. The account's content is classified under baking, recipes, desserts, food. Bio: β€œPastry Chef Dessert bread page 🍰πŸͺπŸ₯πŸ₯¨πŸžπŸ₯– πŸͺ @cookie.institute Creator on @gronda Full recipes πŸ‘‡πŸ»πŸ‘‡πŸ»πŸ‘‡πŸ»β€

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AI quality check on @leosum1111

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@leosum1111's rankings on Zaver

1,236thin bakingof 5,004 vetted creatorsSee full ranking β†’622ndin Hong Kong SAR Chinaof 2,702 vetted creatorsSee full ranking β†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@leosum1111's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

The audience of Leo Sum exhibits a balanced gender skew, with a 50% male and female following. The primary age demographic is 25-34 years old, with the majority located in Hong Kong. This suggests a young adult audience interested in baking and culinary content.

Collaboration pricing

Price tierstandard

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Which brands fit Leo Sum?

Brands in the food and baking industry may find a suitable collaboration with Leo Sum due to her expertise and focus on recipes and desserts. Her authentic and educational approach can effectively engage audiences interested in culinary experiences.

Frequently asked questions

How many Instagram followers does @leosum1111 have?

As of July 2026, @leosum1111 has 114,914 followers (115K) on Instagram, follows 4,384 accounts, and has published 263 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @leosum1111?

Verified contact details for @leosum1111 β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @leosum1111's contact info β€” free trial β†’

How much does @leosum1111 charge for a sponsored post?

@leosum1111 sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @leosum1111's net worth?

@leosum1111's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 115K followers and a standard price tier in baking, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @leosum1111 have fake followers?

Zaver's AI authenticity check scores @leosum1111 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @leosum1111?

@leosum1111's 115K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @leosum1111's report on Zaver.

Which influencers are similar to @leosum1111?

Zaver lists comparable baking creators in Hong Kong SAR China in the "Influencers like @leosum1111" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.

What is the follower count?

Leo Sum has 114,914 followers.

What is the engagement rate?

The engagement rate data is not available.

What is the collaboration pricing?

Collaboration pricing is estimated to be in the standard tier.

What is the content niche?

Leo Sum primarily focuses on baking, with secondary niches in recipes and desserts.